Social Media Coordinator

  • Full-time
  • Department: Marketing

Company Description

At rue21, we believe fashion should be fun and accessible to all. As a leading specialty retailer, we’re different, we’re unique—just like you. rue21 combines a shopping experience designed to fit the individuality of our customers with a community to foster love, advocate change and empower each other through what we wear and what we do. Join our team and be #YOUinrue.

Job Description

The Social Media Coordinator will communicate, accelerate and help define the methods to position our brand through all relevant social media platforms. The Social Media Coordinator will assist with the execution of all social media strategies to increase the rue21 social following and build brand awareness while driving traffic to stores and online. This role will be responsible for receiving creative and brand assets from counter-parts to implement social strategies. This role will also be responsible for understanding relevant metrics and Key Performance Indicators to determine the effectiveness of Social Campaigns and Platforms.

  • Assist with the implementation and execution of daily posts across rue21’s social media platforms including product highlights, launches, media and entertainment to connect with consumers
  • Leverage social influence and outreach from industry bloggers and vloggers to maximize value of these relationships and contribute to the building of new and existing relationships
  • Work with content aggregation tools to maximize social usage and reach for and stores
  • Manage Social Listening activities with agency partner to understand opportunities to maximize the social channel
  • Work with Store Operations Team to understand and coordinate the social media needs, strategy and effectiveness for Stores
  • Work cross functionally with HR to post any corporate and hiring related information
  • Advise on demographic targeted posts for grand openings based on geographic location indicators
  • Implement supplied content to the specific social channels to maximize effectiveness
  • Drive and monitor community engagement
  • Disseminate social learnings, best practices and policies to appropriate individuals in accordance to defined Brand standards
  • Report on all social strategies and key metrics to various internal groups
  • Complete all other duties as assigned


  • Bachelor’s Degree in Marketing, Communications or related field
  • Prior experience maintaining or contributing to a blog a plus
  • Ability to demonstrate creativity and immersion in social media
  • High degree of proficiency in MS Office Suite, Outlook & Internet applications; Mac proficiency a plus
  • Experience in Analytic Tools such as Google Analytics
  • Demonstrate proficiency across social media platforms- Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, Snapchat, etc.
  • Prior retail experience a plus
  • Strong analytical, prioritizing, interpersonal, problem-solving, and presentation skills
  • Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
  • Strong, professional and effective verbal and written communication skills
  • Self-motivated with critical attention to detail and deadlines
  • Ability to adapt well to change in direction and priority in a fast-paced and deadline-oriented environment

Additional Information

Competitive compensation and bonus plan

Comprehensive Benefit Package

  • Generous PTO offerings
  • 401K Retirement Plan with company match
  • Medical, Dental and Vision Coverage
  • Company sponsored Life Insurance
  • Health Savings Account
  • Flexible Spending Account/Dependent Care
  • Employee Assistance Program - Confidential support programs for associates and families

Employee Discounts

  • 40% off full price merchandise in stores and on-line
  • Perks at Work – Savings program on brands, travel, dining, and more

This summary of benefits is reflective of a range of those available and may not apply to all employees.

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