At rue21, we believe fashion should be fun and accessible to all. As a leading specialty retailer, we’re different, we’re unique—just like you. rue21 combines a shopping experience designed to fit the individuality of our customers with a community to foster love, advocate change and empower each other through what we wear and what we do. Join our team and be #YOUinrue.

LIVING OUR VALUES:

Inclusivity: rue21 embraces all of you. We promote individuality and celebrate our differences. All are accepted, respected and welcome. Integrity: We own our words, our actions, and our results. We set our standard high by thinking big. It matters how we show up and how we play the game. Collaboration: Together we are rue21. We listen and support each other and achieve our collective goals together. Curiosity: We don’t ask why, we ask why not? We are agile and are driven by new ideas and original thinking. We are passionate and believe anything is possible. Community: Our power is our people; our community of customers, associates and partners. We care, we connect, we listen and we deliver.

JOB DESCRIPTION:

The CRM Coordinator is responsible for supporting advanced analytics, customer modeling and campaign forecasting. This role will conduct customer analytics, market basket analysis, customer behavior trending and deep analysis into customer data. The CRM Coordinator will work on customer data models to inform customer segmentation and provide post-campaign and seasonal analysis to inform marketing strategy and identify customer experience opportunities. In addition, this role will provide specific analysis to directly support business needs. The CRM Coordinator will report to the Manager, CRM. This role will work cross-functionally across the organization and will support various teams with customer analytics necessary to support customer strategy, customer journey mapping, promotional planning, product expansion/ideation and prioritization of customer experience enhancements.

TASKS:

• Manage seasonal promotional hindsights/analysis as it relates to customer behavior and KPIs
• Manage weekly CRM dashboards and campaign reporting
• Partner with the Customer Retention and Loyalty teams to identify testing and customer segmentation recommendations based upon customer trends and insights
• Provide post-campaign reporting and analyze effectiveness of campaigns, promotions and A/B testing
• Utilize Datorama and other tools to develop customer reporting to inform customer segmentation and journey opportunities
• Develop campaign forecasting to estimate response, incremental sales and other KPIs for various CRM initiatives including but not limited to: targeted customer campaigns, multi-channel events, direct mail campaigns

REQUIREMENTS:

• Bachelor’s Degree in Marketing, Business, Communications or similar field
• 1-3 years of experience in Marketing, Retail or similar
• Knowledgeable in CRM, customer analysis and reporting
• Prior experience in creating and interrupting customer analysis, able to pull insights and recommendations out of the data to make strong, data-driven recommendations and decisions
• Experience in Microsoft Office, especially Excel, Outlook, PowerPoint and Teams
• Salesforce, Tableau and/or SQL knowledge preferred
• Shows curiosity, ambition and a willingness to learn
• Strong verbal and written communicator
• Strong presentation skills, with the ability to present to cross-functional teams and leadership
• Organized, self-starter
• Collaborative and critical thinker

Please be aware that the Company requires employees to be vaccinated for COVID-19.  This position will require the successful candidate to show proof that they are fully vaccinated for COVID-19.  The Company is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

At rue21 we believe everyone has a voice and a seat at the table. Inclusion is in our DNA, and we embrace each individual’s unique story they have to tell.

Our Benefits include:

• Employee Discount
• Generous PTO Allowance
• Energetic & Innovative Culture
• Casual Dress Code
• Tiered Medical/Dental/Vision Plans & Life Insurance
• Voluntary Benefits (Pet, Home & Auto)
• 401k Retirement 

#LI-JB