At rue21, we believe fashion should be fun and accessible to all. As a leading specialty retailer, we’re different, we’re unique—just like you. rue21 combines a shopping experience designed to fit the individuality of our customers with a community to foster love, advocate change and empower each other through what we wear and what we do. Join our team and be #YOUinrue.

LIVING OUR VALUES:

Inclusivity: rue21 embraces all of you. We promote individuality and celebrate our differences. All are accepted, respected and welcome. Integrity: We own our words, our actions, and our results. We set our standard high by thinking big. It matters how we show up and how we play the game. Collaboration: Together we are rue21. We listen and support each other and achieve our collective goals together. Curiosity: We don’t ask why, we ask why not? We are agile and are driven by new ideas and original thinking. We are passionate and believe anything is possible. Community: Our power is our people; our community of customers, associates and partners. We care, we connect, we listen and we deliver.

The Email Technical Producer supports the rue21 email team as a developer. They code email templates and design systems. They leverage AMPscript and Guide Template Language (GTL) to automate processes and develop scalable solutions. They serve as technical experts during discovery exercises and utilize additional Marketing Cloud tools to reduce risk and increase efficiency. Working with other resources, they develop proofs of concepts for Content Builder and lead in developing creative solutions.
 
The ideal candidate must be able to quickly respond to requests for information, must have a strong sense of urgency, and must be able to quickly course correct in an environment that changes rapidly. The ideal candidate will have experience in coding and QA’ing emails and will have experience implementing changes to an email program based on analytical outcomes. The incumbent will spend a significant portion of their time prepping, coding, and QA’ing emails to ensure accuracy before deployment, but will have a hands-on and active role in determining the future strategy of the program.

•Commits to supporting rue21’s vision, mission, and values of an inclusive environment and sets an example for their team or sphere of influence.
•    Code responsive emails, templates in Salesforce Marketing Cloud using HTML, CSS, AMPScript and GTL (or similar templating
language - i.e.
•    Use database and automation tools to ensure email content is dynamic and accurate
•    Create and execute testing plans for content and rendering of multi-version emails
•    Assure emails render correctly across a variety of email clients and devices
•    Align with assigned Quality Assurance resource to assure the highest level of quality
•    Design solutions that leverage dynamic content, data-driven segmentation and other sophisticated methods
•    Respond to requests from various internal and external stakeholders for performance data
•    Perform other ad hoc analysis and reporting as directed
•    Provide and make recommendations for new and innovative solutions for unmet needs
•    Other duties as assigned 

•Bachelor’s degree in Marketing, Business, Economics, Mathematics, or Statistics; other subjects will be considered but a strong aptitude for coding must be shown
•1+ years of experience with a strong, hands-on background in marketing, ecommerce, or analysis
•2+ years experience email marketing and/or analytics

•Great teammate. You know how to work with and influence those around you, and you don’t hesitate to roll up your sleeves and help when others need it. 
•Engaging interpersonal and presentation skills. 
•Efficient organization, prioritization, and time management skills. 
•Strong analytical skills and the ability to draw conclusions to make recommendations. 
•    Previous experience developing emails and measuring campaign performance
•    Strong ability & previous experience using HTML coding
•    Experience with analysis and test design in a retail environment
•    Experience coding software such as SQL, R, RStudio, Python; experience working with big data and associated techniques
•    Solid mathematics background; must be able to catch own mistakes
•    Advanced Microsoft Excel Skills
•    Proficient in HTML
•    Must be highly organized and capable of juggling multiple projects successfully
•    Highly analytical and detail oriented, with a passion for digging into data to identify key trends, results and critical outcomes
•    Strong ability to translate, communicate, and distill statistics and metrics into a digestible, actionable marketing framework
•Strong initiative – ideal candidate will conceive of research projects/tests and execute based on open business/analysis questions without direct instruction

#LI-MM

Please be aware that the Company requires employees to be vaccinated for COVID-19.  This position will require the successful candidate to show proof that they are fully vaccinated for COVID-19.  The Company is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

At rue21 we believe everyone has a voice and a seat at the table. Inclusion is in our DNA, and we embrace each individual’s unique story they have to tell.

Our Benefits include:

• Employee Discount
• Generous PTO Allowance
• Energetic & Innovative Culture
• Casual Dress Code
• 401k Retirement