SEO Analyst

  • 800 Commonwealth Dr, Warrendale, PA 15086, USA
  • Full-time
  • Department: Information Technology

Company Description

At rue21, we believe fashion should be fun and accessible to all. As a leading specialty retailer, we’re different, we’re unique—just like you. rue21 combines a shopping experience designed to fit the individuality of our customers with a community to foster love, advocate change and empower each other through what we wear and what we do. Join our team and be #YOUinrue.

Job Description

The SEO Analyst contributes to rue21’s results by leading the SEO roadmap.  They will work cross functionally to develop the strategy, work independently and influence others to implement.  They will need to stay on top of trends and changes that rue will need to address to stay on top.  Success for this role will be based on rankings, traffic and conversion and relevant site performance. 

  • Develop, maintain content strategy and recommendations aligned with SEO best practices.
  • Based on data driven content performance and SERP visibility
  • Work with the content and product teams to ensure market projects and campaigns are optimized to support SEO.
  • Utilize proprietary and third-party tools to Research and analyzes performance, competition, and market trends to identify opportunities for improvement. As well as regularly pulling ad hoc data reports as groundwork for analysis.
  • Assess impact of major content initiatives and technological developments such as content migration and content gap analysis.  Providing key insights on business performance.
  • Influences others through technical explanations and examples
  • Conduct internal audits including compatibility, XML sitemaps, metadata, crawl errors, redirect strategies,
  • Grow overall organic search visibility for rue21, driving productive incremental organic traffic, site conversions and sales.
  • Stay informed of industry trends and changes in search landscape and communicating to team members.
  • Commit to supporting rue21’s vision, mission, and values of an inclusive environment and sets an example for their team or sphere of influence. 


  • Bachelor's Degree or equivalent work experience in the digital industry
  • 2-4 years in SEO environment; agency, client side, site development, etc.
  • SEO Certified
  • Strong understanding of internet marketing, including relationships between other (non-SEO) online channels.
  • Prior analytics and data analysis exposure
  • Highly organized & data driven.
  • E-commerce knowledge and experience
  • Expert in SEO best practices
  • A basic understanding of HTML/CSS/JavaScript
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with Analytics software: Google Analytics, Google Search Console, ContentSquare, 
  • Experience with Competitor Research, Site Health, and Ranking Intelligence tools such as Pagespeed Insights, BrightEdge, Google Ads.
  • Comfortable and able to develop a project independently once goals are set.
  • An upbeat, team-oriented attitude with enthusiasm to learn and adapt to a new environment.
  • Excellent communicator with strong presentation skills


  • Front end development
  • Skava experience 
  • In House / Ecommerce site SEO experience strongly preferred


Additional Information

At rue21 we believe everyone has a voice and a seat at the table. Inclusion is in our DNA, and we embrace each individual’s unique story they have to tell.

Our Benefits include:

  • Employee Discount
  • Generous PTO Allowance
  • Energetic & Innovative Culture
  • Casual Dress Code
  • Tiered Medical/Dental/Vision Plans & Life Insurance
  • Voluntary Benefits (Pet, Home & Auto)
  • 401k Retirement
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