At rue21, we believe fashion should be fun and accessible to all. As a leading specialty retailer, we’re different, we’re unique—just like you. rue21 combines a shopping experience designed to fit the individuality of our customers with a community to foster love, advocate change and empower each other through what we wear and what we do. Join our team and be #YOUinrue.

The Senior Manager Paid Marketing contributes to rue21’s results by driving and executing the strategy for Paid Search, Shopping, Display/Retargeting, Affiliate and Local SEO.  

• Commits to supporting rue21’s vision, mission, and values of an inclusive environment and sets an example for their team or sphere of influence. 
• Develop and drive a clear eCommerce marketing vision and roadmap that optimizes existing channels, generates new and innovative sources of sessions while gaining internal alignment and powerfully articulating to all stakeholders
• Oversee all performance-based paid marketing tactics to drive eCommerce traffic and revenue - inclusive of SEM, Display, Local SEO & Affiliates.
• Develop and implement strategic growth directives while maintaining short term profitability. 
• Manage agency relationships, partnering to shape long term strategies and ensuring short term execution. 
• Develop budget and performance reporting.  
• Clearly communicate objectives, strategies, executions and results to all levels of leadership. 

• 7-12 years of relevant experience, ideally in Digital Marketing and Ecommerce, 5+ years in leadership roles
• Respected and trusted leader with a proven track record of achievement, solid management skills and ability to work cross-functionally
• In-depth knowledge of eCommerce marketing, digital channel and marketing concepts, platforms, tactics and technologies
• Excellence in budget management and financial acumen
• High level of comfort to deal with unanticipated changes (adaptability)
• Passion for innovation and creative thinking, relentless drive to deliver tangible business results
• Demonstrated ability to think strategically and manage long-term projects.
• Excellent communication, written and presentation skills.
• Detail oriented and organized. Strong planning, organizational and implementation skills.
• Experience providing project status reports to senior executives

#LI-MM

At rue21 we believe everyone has a voice and a seat at the table. Inclusion is in our DNA, and we embrace each individual’s unique story they have to tell.

Our Benefits include:

• Employee Discount
• Generous PTO Allowance
• Energetic & Innovative Culture
• Casual Dress Code
• Tiered Medical/Dental/Vision Plans & Life Insurance
• Voluntary Benefits (Pet, Home & Auto)
• 401k Retirement