At rue21, we believe fashion should be fun and accessible to all. As a leading specialty retailer, we’re different, we’re unique—just like you. rue21 combines a shopping experience designed to fit the individuality of our customers with a community to foster love, advocate change and empower each other through what we wear and what we do. Join our team and be #YOUinrue.

LIVING OUR VALUES:

Inclusivity: rue21 embraces all of you. We promote individuality and celebrate our differences. All are accepted, respected and welcome. Integrity: We own our words, our actions, and our results. We set our standard high by thinking big. It matters how we show up and how we play the game. Collaboration: Together we are rue21. We listen and support each other and achieve our collective goals together. Curiosity: We don’t ask why, we ask why not? We are agile and are driven by new ideas and original thinking. We are passionate and believe anything is possible. Community: Our power is our people; our community of customers, associates and partners. We care, we connect, we listen and we deliver.

The Senior Manager Paid Marketing contributes to rue21’s results by driving and executing the strategy for Paid Search, Shopping, Display/Retargeting, Affiliate and Local SEO.  

• Commits to supporting rue21’s vision, mission, and values of an inclusive environment and sets an example for their team or sphere of influence. 
• Develop and drive a clear eCommerce marketing vision and roadmap that optimizes existing channels, generates new and innovative sources of sessions while gaining internal alignment and powerfully articulating to all stakeholders
• Oversee all performance-based paid marketing tactics to drive eCommerce traffic and revenue - inclusive of SEM, Display, Local SEO & Affiliates.
• Develop and implement strategic growth directives while maintaining short term profitability. 
• Manage agency relationships, partnering to shape long term strategies and ensuring short term execution. 
• Develop budget and performance reporting.  
• Clearly communicate objectives, strategies, executions and results to all levels of leadership. 

• 7-12 years of relevant experience, ideally in Digital Marketing and Ecommerce, 5+ years in leadership roles
• Respected and trusted leader with a proven track record of achievement, solid management skills and ability to work cross-functionally
• In-depth knowledge of eCommerce marketing, digital channel and marketing concepts, platforms, tactics and technologies
• Excellence in budget management and financial acumen
• High level of comfort to deal with unanticipated changes (adaptability)
• Passion for innovation and creative thinking, relentless drive to deliver tangible business results
• Demonstrated ability to think strategically and manage long-term projects.
• Excellent communication, written and presentation skills.
• Detail oriented and organized. Strong planning, organizational and implementation skills.
• Experience providing project status reports to senior executives

#LI-MM

Please be aware that the Company requires employees to be vaccinated for COVID-19.  This position will require the successful candidate to show proof that they are fully vaccinated for COVID-19.  The Company is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

At rue21 we believe everyone has a voice and a seat at the table. Inclusion is in our DNA, and we embrace each individual’s unique story they have to tell.

Our Benefits include:

• Employee Discount
• Generous PTO Allowance
• Energetic & Innovative Culture
• Casual Dress Code
• Tiered Medical/Dental/Vision Plans & Life Insurance
• 401k Retirement