Summary:

The Sr. Analyst, Customer Analytics is responsible for advanced analytics and customer profiling. This role will own customer reporting, market basket analysis, customer behavior trending and deep analysis into customer data. The Sr. Analyst, Customer Analytics will be the subject matter expert within the rue21 organization on customer behavior, speaking to common themes, rising trends and insights gained from deep analysis. The role will also lead Voice of Customer measurements and tracking, being the customer advocate within the rue21 organization. The Sr. Analyst, Customer Analytics will report to the Sr. Manager, CRM & Loyalty. This role will work cross-functionally across the organization and will support various teams with customer analytics necessary to support product planning and prioritization of customer experience enhancements.

Responsibilities:

• Develop and maintain a Customer Dashboard, showcasing customer KPIs, trends over time and progress against goals

• Conduct in depth customer analysis and reports based on requests and notable trends

• Interpret, synthesize and present industry trend reports provided by external partners

• Manage relationship with outside vendor(s)

• Work cross-functionally to communicate and address customer behavior and shopping trends

• Identify opportunities for improvement and make recommendations (or pose questions) for ways to enhance the customer experience and/or evolve company strategy

• Develop models and forecasts for customer behaviors

• Support Voice of Customer and Customer Insights reporting, connecting customer feedback to identify advanced analysis opportunities

• Manage market research partner

• Work closely with the Store Operations, eCommerce, Customer Service, Merchandising and Creative/Branding teams

• Partner closely within the CRM team to recommend testing, aid in analysis and measure long-term impacts to customer behavior

• Partner with the broader CRM and Loyalty team to educate and provide added context to customer and member trends

• Bachelor’s Degree in Marketing, Business, Communications or similar field

• 4-5 years of experience in Marketing, Retail or similar

• Knowledgeable in CRM, customer analysis and reporting

• Strong background in analysis, able to pull insights and recommendations out of the data to make strong, data-driven recommendations and decisions

• Proficient in Microsoft Office, especially Excel, Outlook, PowerPoint and Teams

• Tableau and SQL knowledge preferred

• Shows curiosity, ambition and a willingness to learn

• Strong verbal and written communicator

• Strong presentation skills, with the ability to present to cross-functional teams and leadership

• Organized, self-starter

• Collaborative and critical thinker

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WE OFFER

• 401k
• Competitive Benefits Package
• Flex Time
• Over 3 Weeks PTO After 1 Year
• Casual Dress Code
• Merchandise Discount
• Great Work Culture