Digital Marketing Coordinator

  • 800 Commonwealth Dr, Warrendale, PA 15086, USA
  • Full-time
  • Department: eCommerce
  • Regular/Temporary: Regular

Job Description

The Coordinator, Digital Marketing & eCommerce is responsible for coordinating digital marketing efforts, including but not limited to, promotional updates, creative assets, copy assets, and analyzing campaign data of all paid channels, supplying reports and recommendations. This individual will be the key contact for many internal and external partners, coordinating with vendor, agencies, and internal creative teams to optimize all paid channels and marketing efforts. This role will report directly to the Associate Manager of Digital Marketing & eCommerce.

 

Responsibilities:

  • Work daily with internal partners to understand the cadence and impact of our promotions, influence unique promos by channel, and coordinate all assets needed to create campaigns
  • Partner closely with external vendors, including our external managers of Affiliate, Store Locator, Local SEO, Digital Shopping, Search, and Display advertising, to communicate all campaign and promotional plans, and creative assets
  • Run daily and ad hoc reports, analyzing campaign data, and finding areas for optimization

Qualifications

  • Bachelor’s Degree in Marketing, Business Administration, Business or related field required
  • 1-2 years of Digital Marketing experience
  • Basic understanding of Affiliate Marketing, Local SEO, RSLAs, Display, Paid Search, and Shopping preferred         
  • Google Ads Certification preferred but not required 
  • Proficiency in Microsoft Office required
  • Strong analytical skills, data interpretation, and problem-solving skill
  • Strong organizational skills
  •  Strong written, verbal and interpersonal communication skills
  • Excellent attention to detail
  • Ability to work under pressure to tight deadlines
  • Ability to work independently and efficiently with minimal supervision
  • Strong project management and inter-departmental coordination skills
  • Highly motivated with ability to thrive in a fluid and demanding environment

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Additional Information

WE OFFER

  • 401k
  • Competitive Benefits Package
  • Flex Time
  • Over 3 Weeks PTO After 1 Year
  • Casual Dress Code
  • Merchandise Discount
  • Great Work Culture
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