Digital Marketing Manager - PPC, Affiliate & SEO
- Full-time
- Department: Marketing
- Regular/Temporary: Regular
Job Description
The Manager of PPC, Affiliate and SEO is responsible for driving business results defined as traffic, demand, brand awareness, new customer acquisition as well as other KPIs. Growing these channels is a key initiative for rue21. As such you will oversee a competitive budget and partner with top industry agencies. In addition to daily execution this role will also be responsible for developing long term strategies and tactics and articulating them to executives for updates and funding approval.
RESPONSIBILITIES
Set strategic goals and targets, aligning with total company growth plans
Create long term strategies to grow Traffic, Demand, Brand Awareness and Customer Acquisition
Develop and execute weekly tactics with PPC, Affiliate and SEO that align with our annual KPI targets. Balancing direct return with long term investment
Analyze campaign results in order to extract learnings and patters with the objective of improving future campaigns; prepare and present performance reports
Clearly articulate decisions and strategies to keep executives up to date and secure ongoing funding
Own relationship with agencies and vendors, ensuring best in class support and results
Qualifications
BA/BS Degree required
7+ years in PPC, Affiliate and/or SEO required
Experience with Google Adwords, Facebook, Pintrest, Bing Ads, and Others
Direct experience with digital analytics, KPI forecasting, and/or budgeting preferred
GA360 and Tableau experience preferred
Strong direct, cross functional and vendor leadership
Strong analytical skills, data interpretation, and problem-solving skills
Strong written, verbal and interpersonal communication skills
Excellent attention to detail
Highly motivated with ability to thrive in a fluid and demanding environment
Additional Information
WE OFFER
- 401k
- Competitive Benefits Package
- Flex Time
- Over 3 Weeks PTO After 1 Year
- Casual Dress Code
- Merchandise Discount
- Great Work Culture