Digital Marketing Manager - PPC, Affiliate & SEO

  • 800 Commonwealth Dr, Warrendale, PA 15086, USA
  • Full-time
  • Department: Marketing
  • Regular/Temporary: Regular

Job Description

The Manager of PPC, Affiliate and SEO is responsible for driving business results defined as traffic, demand, brand awareness, new customer acquisition as well as other KPIs.  Growing these channels is a key initiative for rue21.  As such you will oversee a competitive budget and partner with top industry agencies.  In addition to daily execution this role will also be responsible for developing long term strategies and tactics and articulating them to executives for updates and funding approval.   

RESPONSIBILITIES

  • Set strategic goals and targets, aligning with total company growth plans

  • Create long term strategies to grow Traffic, Demand, Brand Awareness and Customer Acquisition 

  • Develop and execute weekly tactics with PPC, Affiliate and SEO that align with our annual KPI targets.  Balancing direct return with long term investment

  • Analyze campaign results in order to extract learnings and patters with the objective of improving future campaigns; prepare and present performance reports

  • Clearly articulate decisions and strategies to keep executives up to date and secure ongoing funding

  • Own relationship with agencies and vendors, ensuring best in class support and results

 

 

Qualifications

 

  • BA/BS Degree required

  • 7+ years in PPC, Affiliate and/or SEO required

  • Experience with Google Adwords, Facebook, Pintrest, Bing Ads, and Others

  • Direct experience with digital analytics, KPI forecasting, and/or budgeting preferred

  • GA360 and Tableau experience preferred

  • Strong direct, cross functional and vendor leadership

  • Strong analytical skills, data interpretation, and problem-solving skills

  • Strong written, verbal and interpersonal communication skills

  • Excellent attention to detail

  • Highly motivated with ability to thrive in a fluid and demanding environment

Additional Information

WE OFFER

  • 401k
  • Competitive Benefits Package
  • Flex Time
  • Over 3 Weeks PTO After 1 Year
  • Casual Dress Code
  • Merchandise Discount
  • Great Work Culture
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