"AJIO" (pronounced "aajio")

Our mission is to live life to its fullest. It is an online brand, our website is www.ajio.com. It is a new fashion e-commerce venture by Reliance, separate from Trends. We launched on April 1st, 2016 @ Lakme Fashion Week

Our Portfolio:

It is one of largest online portal for women’s & Men's wear, with clothing that fits all occasion for women & Men from western to fusion and ethnic wear. We are a fashion forward brand. Our site offers collections from external brands like W, Biba, Chemsitry, M&S, etc as well as its own brand- AJIO. It is the exclusive partner for retailing Reliance trends’ brands online. Our collection varies from dressy casuals to dress down denims, from high energy active to party wear. From maternity to yoga. Ethnic wear for special occasion to Work and after. We take care of every need of the fashion interested woman & Men. We also offer International brands from Russia, Turkey, Singapore, etc. Currently we offer Womenswear & Menswear and will soon be adding Kidswear as well.

Fashion Editor is responsible for driving a common fashion language across the website as decided by the Styling Head. This position is responsible for ensuring AJIO's fashion quotient to be considerably higher than the incumbents in this space Key focus is placed on creating, maintaining and continuously improving the look and feel of the catalog and keeping it in line with the ongoing fashion trends. The Fashion editors will have a team of associate fashion editors to work with them for achieving the above mentioned goals. 

• Styling the Daily Catalog shoots
• Ensuring achievement of daily targets set for styling 
• Regular interaction with the Content team, Buying & Merchandising team and the Creative teams for any interdepartmental requirements
• Curating for accessories required for all shoots and ordering from DC on a monthly basis. Ensuring its return and regular re-stocking.
• With the help of Styling associates/ associate fashion editors delivering the ‘get the look’ data to the Content team.
• Helping the Styling Head to create guidelines for Styling for the Reliance e-Commerce’s Catalog with continuous evolution and updation of relevant guidelines as we evolve 
• Helping the Styling Head to create a repository of Reliance e-Commerce’s Catalog Style evolution

• Fashion School Diploma/ Degree holder
• 2+ years in styling