About Zenith
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Overview:

The Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns, reporting to Supervisor and supported by Assistant Negotiator/Planner. Role will activate content and digital strategic plan development and all aspects of implementation.

Responsibilities

• Help in planning, implementing and executing branded content campaigns across linear, digital, influencer, and social
• Support Supervisor in presenting media recommendations and campaign results to clients
• Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
• Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
• Draft consideration sets and RFP
• Evaluate vendors proposal and provide feedback to ensure best value for clients
• Build media plan and recommendation with the help of the Supervisor & Assistant Planning
• Ensure campaigns set up is executed in time and with no errors (Prisma, Trafficking) – QA pre and post launch
• Review IMO and build insights to outline performance and optimizations
• Manage billing process, supporting the assistant negotiator/planner
• Manage buys, makegoods and added value negotiations with the Assistant Planner
• Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape.
• Provide accountability for seamless executions
• Craft POVs to assess media opportunities and innovation prospects based on clients objectives
• Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
• Coordinate and schedule team statuses & vendor meetings
• Train Assistant Negotiators/Planners in process, best practices, media planning, billing, reporting, trafficking, analytics, and tools associated to Content and Digital needs.
• Stay on top of industry trends and news to add value and drive innovation

Qualifications:

• 1-2 years of previous experience in media planning, Branded Content preferred
• Digital Investment: Prisma, Comscore, JIRA, DCM, Double Verify, MP
• Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)
• Previous planning for Multicultural audiences preferred but not necessary

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $51,000 - $75,000.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.