The Publicis Media Global Operations practice is a global network of agency experts dedicated to ad technology implementation, data accuracy & governance, research, reporting and analytics. Our group is essential to every part of the media campaign development and delivery process that enables all advanced solutions for our clients.

Job Description

The purpose of this role is to lead data governance for the U.S. and align with global taxonomy and data governance requirements ensuring the highest level of data quality across all campaign activities for the client.

We are looking for an experienced Data Governance VP, Director to join our team to support the implementation and oversight of our Client’s and Company’s data management goals, standards, practices, process, and technologies.  In this U.S. based role, the candidate will work with the Integrated Delivery and TAAG (Ad Ops) Lead in assessing what changes are needed within existing business processes in order to create improved data quality, and to ensure those changes are made effectively.

Responsibilities

Our objective is to support the client in managing, operating and scaling campaign data available to them through campaign activations across paid and owned channels.  The role focuses on the following core areas:

1. Compliance – using Publicis Media suite of products to ensure local and central media teams are adhering to standardized taxonomy and processes
2. Quality – ensuring data dictionaries and/or master data are maintained across all platforms and channels. Be responsible for checking that what is written in the taxonomy and planning tools is actually indicative of the media tactics and creatives.
3. Integrity – ensuring the right information is being completed by media teams to produce meaningful insights.
4. Usage – ensuring media teams are able to visualize data in the reporting dashboard or 3rd party planning tools and build reports to derive the right insights.

The candidate will primarily provide support with managing the data governance network built for the client, knowledge transfer, training, and leadership with the wider digital data/tech and buying teams ensuring Publicis Media data quality is of the highest level.

• Develop, implement and manage consistent taxonomy and naming convention within key platforms such as Planning Tool(s), Campaign Framework, ad server and activation platforms.
• Data Strategy: Develop the strategic framework for connecting data across all Samsung data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.) to enable full-funnel reporting and optimization.
• Network Reporting Utilization: Ensure all local and central client and agency teams are able to fully leverage the Publicis reporting tools from a strategy and reporting perspective. This will include working with each team to evaluate and update those tools to verify that all strategic elements of their activity can be evaluated.
• Process and Product Design: Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality.
• Point of contact for local and central media teams in case of emergency and escalation when related to data governance. 
• QA and maintain compliance against a defined taxonomy using reporting dashboard or manual python script data validation processes.
• Oversee Data Governance associates in managing data dictionaries within platforms in line with changes on buying models, formats, etc.
• Contribute to the evolution the client measurement framework to ensure all relevant metrics are captured correctly.
• Ensure data collection is aligned with client measurement framework and is captured accurately.
• Work closely with our dashboard development team on providing requirements for the development of new views when required and optimization of existing views to increase usage and user satisfaction.
• Help showcase the benefits of a standardized approach to data governance and help drive better adoption of automated dashboard within local agencies and clients.

• Provide leadership and be a subject-matter expert on data governance standards across Media, Production/Creative and First Party Data
• Critical thinking to understand business challenges and help address as needed
• Ability to prioritize tasks appropriately and multi-task as needed
• Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting local teams in their work
• Experience with MS Excel such as pivot tables, formula functions and macros
• Experience managing/ working with a project management tool such as Jira is a plus
• Experience with data visualization tool(s)
• Familiarity with various digital media technologies such as ad server and DSP is needed
• Highly polished, accurate and on point - very detail oriented, autonomous, strong critical thinker and ability to juggle multiple tasks/requests/emails
• Successful in building relationships – a creative problem solver, a customer service expert and a team player
• An excellent communicator - able to write clearly and speak professionally
• Confident in making decisions and communicating directly media teams while having the ability to manage up when unsure of how to respond

Success criteria:

• Great relationship with the Local Media Teams and Data Governance Associates
• Great relationship with TAAG Lead and Ad Operations team
• Successful adherence to data standards with positive client feedback
• Achieve high quality assurance scores
• Positive support on team management & training

All your information will be kept confidential according to EEO guidelines.