Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology.

As a SEO Specialist, you’ll analyze search data to provide tremendous insights into the motivations of consumers, leading projects that’s on the cutting edge of search technology and search engine marketing strategies, web data analysis, troubleshooting and opportunity identification.

Your main accountabilities:

• Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
• Perform web analytics advanced projects: setup and implementation of web analytics tools, implementation of floodlights, setting events, objectives, views or filters and detection of website data analysis problems. Management and implementation of cookie banner (cookiebot).
• Construction of reports with Google Data Studio and/or other data visualization tools.
• Extraction of insights from user navigation / behavior to propose. actions focused on optimizing traffic, conversion and improving UX.
• Identification of patterns, trends and insights that drive performance-driven decision making
• Provide creative solutions to client challenges; troubleshoot issues with limited direction
• Management of brand’s page on key social platform
• Rank and traffic improvements delivery through application of SEO techniques.

• 2-3 years of digital media experience, search engine optimization, digital project management experience, computer science or a related field.
• Advanced knowledge of Google Analytics (knowledge of GA4 is definitely a plus!), Tag Manager & other analytics tools.
• Knowledge of HTML, JavaScript, and CSS.
• Good level of English is desirable.
• Strong analytical and problem-solving skills – and a knack for details.
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions.
• Interpersonal skills, including the ability to explain analysis/technical information clearly.
• A highly analytical mindset and ability to identify patterns, trends and insights that drive performance-driven decision making

Additional requirements:

•     Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption

•     Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption

•     Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework