- 40 East Verdugo Avenue, Burbank, CA
The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies.
The Supervisor oversees the development and execution of programmatic
campaigns across multiple channels within Zenith’s Precision team. They
must possess a strong inner drive to redesign the digital media landscape,
enjoy working with some of the finest minds in the industry, and truly desire
to contribute to a unique team of industry thought leaders.
The Supervisor will possess the technical skills to flawlessly execute high-profile
programmatic campaigns, employ best practices, and as the direct supervisor of
junior-level programmatic buyers provide constructive critiques about campaign
design in order to exceed client objectives. The Supervisor owns planning activities
for complex or large-spend campaigns, and is responsible for generating insights
while driving learnings across the full suite of the client’s digital activities.
As the day-to-day point of contact for Strategy and Activation colleagues within
Zenith, they own the development of programmatic education for clients, internal
and external status documentation, and facilitates discussion during client meetings
when strategy or campaign insights are being presented.
Alongside the Associate Director, the Supervisor will be tasked with innovative
thought leadership around audience strategies, channel adoption, data applications,
and campaign optimization. To achieve this, the Supervisor will also be asked to build
strong relationships and establish clear lines of communication with ad tech partners
in the industry.
Direct and manage the daily workflow of all Precision campaigns, including proposal
development, campaign activation & maintenance, and post-buy recaps
Review client deliverables for quality and ensure that any recommendations are
sound and viable
Understand and effectively communicate Precision’s value proposition, technology,
Monitor and report on campaign performance in collaboration with the Analytics
Lead monthly campaign billing and forecasting exercises for senior management
Manage workloads, output and delivery of junior staff through correct workflows
Adopt established account management standards and enhance campaign best
Maintain accountability for QA procedures across upcoming and live campaigns
Assist in training, mentoring, and developing team members on technology and
addressable media concepts
Assist in the growth of junior team members through regular 1:1 meetings, identifying
career development opportunities, being a sounding board for questions, etc.
Participate in regular knowledge share sessions to present and learn new strategies
for optimizing and enhancing campaign performance
Foster strong communication and collaboration within the team and the agency
Strong fiscal accountability and best processes to ensure proper and correct budget
Embrace and encourage a culture based on teamwork, collaboration, and intellectual
Experience with entertainment preferred
Four-year college degree
Understanding of media planning & buying elements
Strong analytical and mathematical skills
Excellent communication and writing skills
Ability to organize and manage detailed work, as well as work independently
and balance multiple tasks
4+ years of integrated experience managing Search, Display, Video, Social and/or
Mobile Programmatic Media Buying
Proficiency in programmatic buying and experience should include technologies
such as DoubleClick Bid Manager, TTD, Adelphic & Gemini
Proficiency in Microsoft Office solutions including advanced Excel and PPT skills
2+ years with increasing levels of responsibility within an agency or media company
People management experience, managing 2+ reports in an account management/
client services team is desired but not required for the right candidate
All your information will be kept confidential according to EEO guidelines.