Audience Lead

  • Chancery Ln, London, UK
  • Full-time

Company Description

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partner with the world's leading marketers and new establishment brands, including in the UK: Airbnb, Samsung, Lidl, Visa, FCA and more. Starcom is part of Publicis Media — the global media solutions group which also encompasses Zenith, Spark Foundry  — a key division of Publicis Groupe, one of the world’s leading communications groups.

An exciting opportunity for an Audience & Precision manager to join our award-winning Data & Insights team and to help shape data, owning and presenting your own work demonstrating transformational insight to the client’s business and push the boundaries of data being at the core of our initiatives.

We are a dynamic team of insight and analysis professionals looking to take on someone with a passion for data and a flair for storytelling and data analysis. We approach insight a little differently here - we focus on finding exciting answers to the questions that we get asked every single day. We want someone with a true passion for making a difference to the work we do internally and our client’s business. 

Job Description

Data and Tech Consulting 

  • Design and deliver 1st party data approach across P&G Portfolio 
  • Asses and deploy C360 use cases 
  • Integrate C360 as part of PG One media planning and buying process
  • Consult wider team around 2nd and 3rd party data sources
  • Uncover audience insight for use in media planning and buying 
  • Design measurement framework for 1st, 2nd and 3rd party data
  • Manage data testing roadmap and learning agenda 

Cross Team Collaboration 

  • Work collaboratively with PG One teams and P&G client to uncover client needs, priorities, and collaboratively develop data driven insights and solutions.
  • Monitor P&G audience data strategies & usage trends to identify issues/opportunities for improvement – collaborate with PMX, Precision and Data Practices/ other internal resources to resolve. 

Data Consultant

  • Be an expert in marketing and advertising technologies such as DMP’s, website analytics technologies, data onboarders,, cross-device tracking technologies etc
  • Assist users with Meteor dashboard customization as necessary.
  • Leading segmentation strategy within DMP – manage the technical specialist on the account

Industry Strategist

  • Keep abreast of industry trends; Uncover and understand the needs and challenges of P&G
  • Provide technical expertise and guidance to investment and account teams

Qualifications

Cross Team Collaboration 

  • Work collaboratively with PG One teams and P&G client to uncover client needs, priorities, and collaboratively develop data driven insights and solutions.
  • Monitor P&G audience data strategies & usage trends to identify issues/opportunities for improvement – collaborate with PMX, Precision and Data Practices/ other internal resources to resolve. 

Data Consultant

  • Be an expert in marketing and advertising technologies such as DMP’s, website analytics technologies, data onboarders,, cross-device tracking technologies etc
  • Assist users with Meteor dashboard customization as necessary.
  • Leading segmentation strategy within DMP – manage the technical specialist on the account

Industry Strategist

  • Keep abreast of industry trends; Uncover and understand the needs and challenges of P&G
  • Provide technical expertise and guidance to investment and account teams

Additional Information

Publicis is an equal opportunity employer 

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