Associate Planner, Strategy
- Full-time
Company Description
About Zenith:
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visitwww.zenithmedia.com
Job Description
Overview:
We are currently looking for an Associate Planner, Strategy to support the day-to-day Media Planning and Strategy functions for a high profile entertainment client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.
Role Objectives:
Responsible for contributing to the development of and executing strategy for the functional area
Provide the research for and write portions of team Media Point-Of-View documents (POVs) and client recommendations to determine appropriate choice of media
Maintain stewardship of competitive reports using proprietary software to assess media schedules of competitors, interpret data and draw conclusions
Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software
Prepare and issue buying specs and guidelines to activation teams including delivery goals and budgets for use in negotiations
Review and verify media buys to ensure proper execution
Meet with vendor community to analyze value and applicability of media vehicles for client media plan
Assist planners in developing media strategy and recommendations
May perform other duties and responsibilities that management may deem necessary from time to time
Qualifications
Minimum Qualifications:
B.A. or B.S., preferably in Marketing, Advertising, or related field
0+ years of experience in media planning/strategy
Agency experience highly preferred
Basic Computer Skills: Microsoft Suite, Excel, PowerPoint, Word
Basic math skills are strongly recommended
Internship experience or coursework in a related industry preferred
Inquisitive, collaborative, and supportive
Driven by curiosity and passion for the client’s business
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Additional Information
All your information will be kept confidential according to EEO guidelines.