Associate Director Data Science and Analytics

  • Full-time

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

As a digital business transformation partner of choice, we’ve spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients' business in their pursuit of next. We bring a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers and improve their operational effectiveness. Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience and engineering with an enduring culture of problem-solving creativity.

Job Description

In the space between next and now is how. And we believe that how you seize that space is everything! Publicis Sapient Data group is responsible for data driven strategic thinking and insight across multiple client engagements. Our ambition is to create an environment where data strategists, scientists, analysts and engineers can tackle some of today’s most complex and strategic operational challenges.

Joining a leading Data Analytics practice you will be responsible for driving client value through cross channel experimentation strategy within the challenging and innovative industries. You’ll play a leadership role in delivering a best in class digital engagement program. You’ll play a hands-on role experimenting and optimizing across the consumer journey, while also mentoring and teaching others on process and best practice in data and analytics driven experimentation.

• In partnership with the client you will lead the maturity and evolution of a cross channel experimentation program by establishing measurement, quantification of value, governance, best practice while bringing fresh and innovative thinking and approach
•You’ll be a seasoned experimentation practitioner in both experiential and offer testing across marketing channels in the form of A/B testing
•You’ll be well versed in building experimentation pipelines/backlogs leveraging qualitative and quantitative data to build test hypothesis and score and prioritize experiments to maximum impact – incremental revenue, customer engagement and a range of success outcomes
•Analyzing customer journeys under an optimization-focused lens, while interpreting experimentation results
•Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis
•Guide your team and the client team through experimentation learning & best practices
•Collaborate with cross-functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking

Qualifications

Data Analysis
•Passion for digital analytics, working with data and deriving insights to answer client business questions
•5+ years of experience with a focus in Digital Analytics and Optimization – A/B and Multivariate testing across channels
•Strong statistics background; understanding the use of analysis techniques such as ANOVA, ANCOVA and T-Tests

Experimentation Execution
•Hands-on experience delivering, executing and managing optimization programs and analytics engagements
•Experience with A/B testing tools such as Adobe Target and Optimizely

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.

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