Associate Director, National Video Activation

  • Full-time

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people.  We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.  Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.  To learn more, visitwww.zenithmedia.com

Job Description

Overview:
As an Associate Director, National Video your primary responsibilities including negotiating and maintaining national video buys across broadcast, cable and unwired tv, as well as VOD and OLV. You will also train and oversee a team of supervisors and negotiators.  

As an Associate Director, National Video your primary responsibilities including negotiating and maintaining national video buys across broadcast, cable and unwired TV, as well as VOD and OLV. You will also train and oversee a team of supervisors and negotiators. This individual will also spearhead custom content partnerships in collaboration with multi-functional team; Proactively engage with marketplace to bring forth new thinking and ideas from a digital video / TV perspective and excel at client-facing communication and tailoring feedback to different audiences.  

Responsibilities:

  • Delegate and supervise workflow within group, determine priorities, and follow up with staff
  • Negotiate, purchase and recommend national video activity
  • Create and present recommendations to client and strategy teams regarding buys and new opportunities
  • Estimate delivery for all target demographics
  • Manage adherence to client guidelines
  • Negotiate and execute value added opportunities
  • Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
  • Monitor performance of buys using current rating information. Secure compensation weight for projected underdelivery
  • Assess/negotiate makegoods
  • Evaluate post-analyses and secure compensation weight for any underdelivery
  • Meet all due dates for buys, post-analyses, and assigned projects
  • Communicate regularly with national television representatives and management
  • Develop and maintain strong relationships with vendors
  • Develop cost per points, competitive checks and group projects
  • Contribute to training and development of Supervisors, Negotiators, and Assistant Negotiators
  • Be on top of latest industry trends and marketplace conditions, and communicate these to clients

Qualifications

  • B.A. or B.S. in Marketing, Advertising or related field 
  • Agency experience highly preferred
  • 6+ years of experience in National TV, Direct Response media buying, and account management
  • Experience negotiating TV dayparts and online video 
  • Direct client contact experience 
  • Strong negotiating and presenting skills
  • Excellent communication, organizational and analytical skills
  • Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
  • Proficiency in Office Suite - MS Word, Excel and PowerPoint
  • Experience with Media Ocean software (DDS, MBOX), Prisma highly preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

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