Digital Lead (Director)

  • Anson Rd, Singapore
  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40] , alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark Foundry, Blue449, and Performics, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

Job Description

This position will work on multiple accounts and manage a full digital media planning team. We are looking for a hard-working and talented individual with an established background of success in the digital marketing field.


 Media Competencies

  • Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, process refinement, and financial administration
  • Manage all projects to ensure the highest level of quality assurance, performance and innovation
  • Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
  • Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs
  • Stay well versed of new technologies and trends in order to apply strategically to client’s business as well as proactively construct business building ideas

 Relationship Development

  • Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media
  • Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments
  • Partner with other brand agency leads to deliver unified cross-platform strategies and ideas
  • Collaborate with agency cross functional teams to deliver cohesive business solutions and strategies
  • Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments

 Financial Competencies

  • Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations
  • Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality

 Leadership & Management Competencies

  • Keep other agency departments informed about the digital media work produced for clients and best practices
  • Liaise with high-level brand representatives including VPs and CMOs
  • Enforce established agency policies and procedures; work continually
  • Assist in new business efforts as needed
  • Provide leadership/motivation and convey the vision and values of the agency to media staff
  • Critiques, conducts reviews, performance evaluation of media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Associate Media Directors and other assigned staff to provide mentorship and guidance to the team
  • Serve as point of escalation for client issues and concerns



  • Bachelor’s Degree
  • 8+ years digital media across all platforms: display, search, mobile
  • At least 3 years’ experience at the associate director level or equivalent
  • Proven track record of flawlessly managing issues, teams and clients

 Desired Characteristics

  • Outstanding attention to detail and organizational abilities, ability to troubleshoot and provide feedback, guidance and solutions
  • Ability to prioritize and organize issues/projects for self and entire team
  • Ability to manage large project with exceptional project management skills
  • Excellent communication skills and ability to effectively and diplomatically manage client relations and expectations
Privacy Policy