Media Implementer

  • Full-time

Company Description

We blend data, technology and brilliant specialists to scout out new opportunities,
solve complex challenges and grow your business:

We scout out new opportunities 

We find new opportunities for our clients – by challenging briefs, acting as consultants, and using insights to deliver growth right across the customer journey.

We solve complex challenges

We interrogate data – looking at everything from technology infrastructure to content distribution – so we get to the heart of problems and provide broader, more impactful solutions.

We grow your business

It’s simple. Everything we do is about delivering profitable top-line growth for our clients.

Job Description

  • Optimized media campaigns on clients whose buying metrics to be delivered on post buys.
  • Cleverly used TV ratings trends and Reach/ GRP curve analysis (mainly) to make good forecast of the future rating and its trends and applies these learnings in the TV implementation and optimization. 
  • Understand the local sentiments like seasonality, content type and/ or back to back program performance for the period in planning to forecast future ratings.
  • Active engagement and relationship with media owners to know how to use and manage current TV scenarios that will impact and influence our TV campaigns.
  • Ability to use these media information to hold discussions with media owners and clients.
  • Understands the role and potential of alternative marketing and media options within overall marketing mix to integrate them with specific brand goals and objectives
  • Display good knowledge of news circulation channels in order to effectively disseminate the information to the right channel

Qualifications

  • A Diploma/ Bachelor's degree in Advertising/ Communications/ Business/ Finance/ Actuarial Science
  • Minimum 2 years of relevant experience in managing implementations in an integrated agency environment handling advertising/branding
  • Demonstrated proficiency in written and verbal communications skills in English
  • Familiar with all implementation tools esp. Kantar/ DTAM and Nielsen/ TAM.
  • Dedication to clients and team colleagues
  • Ability to produce under pressure and management of timelines and production
  • Meticulous and structured.
  • Curious character, instinctively proactive and believes in asking questions to get ahead.

Additional Information

https://www.zenithmedia.com/

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