Media Implementer
- Full-time
Company Description
We blend data, technology and brilliant specialists to scout out new opportunities,
solve complex challenges and grow your business:
We scout out new opportunities
We find new opportunities for our clients – by challenging briefs, acting as consultants, and using insights to deliver growth right across the customer journey.
We solve complex challenges
We interrogate data – looking at everything from technology infrastructure to content distribution – so we get to the heart of problems and provide broader, more impactful solutions.
We grow your business
It’s simple. Everything we do is about delivering profitable top-line growth for our clients.
Job Description
- Optimized media campaigns on clients whose buying metrics to be delivered on post buys.
- Cleverly used TV ratings trends and Reach/ GRP curve analysis (mainly) to make good forecast of the future rating and its trends and applies these learnings in the TV implementation and optimization.
- Understand the local sentiments like seasonality, content type and/ or back to back program performance for the period in planning to forecast future ratings.
- Active engagement and relationship with media owners to know how to use and manage current TV scenarios that will impact and influence our TV campaigns.
- Ability to use these media information to hold discussions with media owners and clients.
- Understands the role and potential of alternative marketing and media options within overall marketing mix to integrate them with specific brand goals and objectives
- Display good knowledge of news circulation channels in order to effectively disseminate the information to the right channel
Qualifications
- A Diploma/ Bachelor's degree in Advertising/ Communications/ Business/ Finance/ Actuarial Science
- Minimum 2 years of relevant experience in managing implementations in an integrated agency environment handling advertising/branding
- Demonstrated proficiency in written and verbal communications skills in English
- Familiar with all implementation tools esp. Kantar/ DTAM and Nielsen/ TAM.
- Dedication to clients and team colleagues
- Ability to produce under pressure and management of timelines and production
- Meticulous and structured.
- Curious character, instinctively proactive and believes in asking questions to get ahead.
Additional Information
https://www.zenithmedia.com/