The Senior Analyst, Business Intelligence is an advanced entry-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

Responsibilities

• Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
• Execute consumer, media, brand, and market research that will drive the client’s business
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research and proprietary agency resources to client’s business
• Evaluate new and potential data partners to identify the best resources and approaches
• Proactively educate internal and external clients on research, tools, and approaches
• Craft POVs for internal and external knowledge sharing packages and coding languages (eg SAS, SPSS, R, Python) a plus
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
• Strong communication skills both written and verbal
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

·       Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent

·       1-2 years in media/marketing research, consumer insight, business consulting, or digital advertising research

·       Experience with quantitative or qualitative research and working with large data sets to create insights

·       Familiarity with syndicated and customer data environments

·       Knowledge of statistical software packages and coding languages (eg SAS, SPSS, R, Python) a plus

·       Proficiency in Tableau, GoodData, Datorama, SQL a plus

·       Strong communication skills both written and verbal

·       Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

All your information will be kept confidential according to EEO guidelines.