Starcom USA (http://www.starcomww.com/markets/united-states/) is a world-renowned media communications agency that architects connected human experiences in the one-to-one era of marketing. With more than 1,300 employees in the U.S., Starcom gets the right consumers’ attention and delivers brand-building results in partnership with the world's leading marketers and new establishment brands, including Airbnb, Allstate, Bank of America, Kellogg Company, Kraft Heinz, Lowe’s Home Improvement, Samsung, Visa and more. Starcom USA is part of Publicis Groupe [Euronext Paris: FR0000130577], one of the world’s leading communications groups.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

The Decision Sciences Senior Analyst is an advanced entry-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

Key Responsibilities

• Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
• Execute consumer, media, brand, and market research that will drive the client’s business
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research and proprietary agency resources to client’s business
• Evaluate new and potential data partners to identify the best resources and approaches
• Proactively educate internal and external clients on research, tools, and approaches
• Craft POVs for internal and external knowledge sharing

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• Experience with quantitative or qualitative research and working with large data sets to create insights
• Familiarity with syndicated and customer data environments
• Proficiency in Tableau, Google Analytics, Datorama, SQL a plus
• Strong communication skills both written and verbal
• Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel

All your information will be kept confidential according to EEO guidelines.