Senior Search Specialist

  • Full-time

Company Description

WHO WE ARE

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide..

Job Description

Role Overview:

  • Activate and manage active SEM campaigns
  • Build new campaigns, ads, and keywords based on client briefs
  • Assist in compiling campaign spend estimates
  • Perform optimizations based on insights from Search data
  • Complete client reports with help from SEM Coordinators
  • Supervise small group of SEM Coordinators
  • Help training of SEM Coordinators
  • Contribute to account and client strategy development

Key Responsibility:

  • Optimize budget pacing, bids and bidding strategies, ads and more
  • Pull data from multiple systems to create PowerPoint and Excel reports
  • Identify opportunities or insights during ongoing accounts from Engine systems and reports
  • Create and update keywords lists, ad copy, landing pages, and ad extensions
  • Assist in providing insight and analysis and perform updates/optimizations to improve performance
  • Oversee the reconciliation of monthly invoices

Qualifications

  • 2 year of agency SEM experience or 2+ years of SEM experience outside of Agency
  • A strong desire to learn and improve own skill set through directing learning
  • Organization in order to work on multiple tasks simultaneously
  • Detail oriented
  • Comfort and strength in data aggregation, manipulation and analysis
  • Strong numerical and computer skills
  • High level of capability in Excel and PPT
  • Good writing skills, for both ad copy writing and to summarize insights in a concise manner
  • Strong public speaking, in order to discuss campaign aspects with clients in meetings
  • Accountability

Additional Information

Publicis Media is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Publicis Media, however, only those candidates selected for an interview will be contacted.

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