SVP, Strategy

  • Full-time

Job Description

Publicis Imagine is looking for an exceptionally talented SVP, Strategy to oversee all Media Planning and Strategy functions for a high-profile and fast-paced entertainment account.  This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business.  The SVP effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs.  This position reports to the LA Managing Director.

 

Key Responsibilities:

  • Serves as primary senior lead on client’s business and oversees all aspects of the assigned LOB(s).
  • Responsible for holistic account oversight and developing, implementing and executing strategy to advance client’s business.
  • Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions.
  • Demonstrates success in building/leading a scaled brand strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these disciplines. 
  • Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation.
  • Responsible for casting long range strategic vision for industry and how it applies to clients’ needs.
  • Directs the long-range planning and development of campaigns to ensure best use of organizational resources.
  • Act as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio.
  • Responsible for budgeting, controlling costs, planning and scheduling around cost concerns for business unit.
  • Providing staffing recommendation and daily supervision to all accounts.
  • Ensure connectivity with all relevant internal and external stakeholders in the US and globally (as necessary).
  • Drive best in class insight, data-informed strategy, and innovation.
  • Participates in new business efforts including development of new business opportunities and new business pitches (as needed).
  • Ensure a robust training program for all members of the team is in place.

Qualifications

  • Bachelor's Degree.
  • More than 12+ years of media experience, which may include client management in marketing/advertising agency environment.  Entertainment experience is a must. 
  • Superior client service experience with proven ability to manage workflow of each media campaign.
  • Strong grasp of the streaming ecosystem and OTT platforms, offering an ability to influence transformational story for client’s LOB(s).
  • Experience with integrated, multi-media marketing projects with an emphasis on OTT/streaming space.
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.  Understand its capabilities and applications to translate data into actionable insights.
  • Must be a self-starter, with strong planning and organizational skills.
  • Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups.
  • Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.

Additional Information

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