Senior Planner, Strategy

  • Full-time

Company Description

At Zenith, we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.  Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Job Description

Overview:
This position requires a detail-focused person to assist in the oversight of day-to-day campaign management on the Reckitt Benckiser account for specific lines of business in North America 

In this career stage, you have mastered digital media planning and activation basics and are building your ability to manage people and cross-team collaboration in pursuit of Zenith’s and the client's goals. You should be developing higher levels of accountability for decision-making and use of written, verbal and interpersonal communication in working with clients. (e.g., client presentations, confirming approvals, plan recommendations, etc.). You will grow to have opportunity to work directly with our day to day clients, building strong relationships and managing needs in collaboration with your manager.


Responsibilities:

Media Planning & Buying

  • Build a deep understanding the brands and business units that you would be working on
  • Develop audience and marketplace analyses
  • Develop vendor RFPs based on client briefs
  • Develop integrated and strategic plan proposals, oversee vendor negotiations
  • Select media partners and creatively recommend scheduling based on overall strategic goal of client

Campaign Activation & Management

  • Entering campaign into Prisma, managing the trafficking process and QA launch prior to launch, confirm once live that tracking is correct, and data is flowing
  • Deliver proofs of posting to clients for launched media
  • Oversee needed approvals from clients
  • Proactively create strategy and recap decks

Performance Management

  • Review data and reports for accuracy
  • Analyze data for key trends and insights
  • Communicate campaign performance in relation to media and business objectives
  • Recommend optimizations based on data analysis
  • Preemptively identify delivery challenges and lead directive to right the course

Budget Management

  • Review IOs for accuracy according to approved media plans and expected terms
  • Review / approve draft billing to ensure accurate payment
  • Manage large, complex budgets and provide regular forecasting updates 
  • Lead on Quarterly budget reconciliations

Communication

  • Support weekly client status meetings
  • Assist in the creation of post meeting wrap ups that include clear next steps
  • Prepare thorough and concise written and verbal communication
  • Manage client expectations on deliverables
  • Provide relevant and timely updates to managers
  • Lead and/or co-lead client presentations

Workload and Time Management

  • Delegate effectively, providing clear direction and expectations
  • Work with team to ensure projects are completed 

Qualifications

Requirements:

  • Bachelor’s Degree, along with a minimum of 2 years digital media, agency experience
  • Proven presentation, negotiation, and communication skills
  • Established knowledge of digital marketing approaches and practices like programmatic, video, social, and native. Programmatic media experience is a plus.
  • Strong mathematic and analytical skills
  • Proficiency in PRISMA and Microsoft Office
  • Experience with 3rd party ad servers like DoubleClick and Innovid as well as monitoring platforms Double Verify and IAS
  • Applicable management and training skills
  • A curious mind that looks for innovative solutions

Additional Information

All your information will be kept confidential according to EEO guidelines.

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