Sr. Analyst

  • Full-time

Company Description

Who is Starcom:
 
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
 

 

Job Description

The Starcom Decision Sciences team is 100+ members strong and growing. Team members are seasoned media and consumer insights experts, skilled statisticians, tech lovers, data visualization gurus, and intellectually curious individuals.  Our team leaders recognize that the roles and responsibilities of members should serve the client and agency needs as well as provide momentum to each individual’s career trajectory.

The Decision Science Senior Analyst is an advanced entry-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

Help drive day-to-day research & analytics efforts while delivering high impact, actionable insights

·       Execute consumer, media, brand, and market research that will drive the client’s business

·       Synthesize and provide clear visualization of insights surfaced by mining advertising and client data 

·       Report on key metrics for campaign effectiveness and develop key findings for optimization

·       Leverage data visualization tools to provide cohesive insights

·       Design and execute media effectiveness studies including analyzing results

·       Develop and analyze media and brand targets that inform media strategies

·       Apply syndicated research and proprietary agency resources to client’s business

·       Evaluate new and potential data partners to identify the best resources and approaches

·       Proactively educate internal and external clients on research, tools, and approaches

·       Foster strong internal and external relationships

·       Craft POVs for internal and external knowledge sharing

Qualifications

  • 2-4 years’ experience in analytics, consumer insights, modelling, media/advertising or marketing research
  • Bachelor’s degree or higher in marketing, advertising, business, statistics, economics, or sociology
  • Experience with quantitative or qualitative research and working with large data sets to create insights
  • Familiarity with syndicated and customer data environments
  • Knowledge of statistical software packages and coding languages (eg SAS, SPSS, R, Python) a plus
  • Proficiency in Tableau, Datorama, GoodData, SQL a plus

Additional Information

About Starcom Worldwide
 
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
 
Starcom is an Equal Opportunity Employer.

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