Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Publicis Media MENA is seeking a qualified AdTech/ MarTech Senior Executive to support the ad operations function and AdTech advisory services across Publicis Media brand agencies and other practices. The position plays a vital role in propagating best practices, cross-functional consistency and driving the agenda for growth in TAAG services. The objective is to provide clients with novel digital marketing solutions to achieve their business KPIs or to generate new business value streams.
 

Responsibilities:

-Provide TAAG services to clients across Publicis Media MENA brand agencies, including but not limited to, Starcom, Spark Foundry and Zenith.

• Services include ad operations and AdTech/ MarTech based solution consulting and implementation.

-Support the AdTech Manager and the Ad Operations team in the following areas:

• Supporting the development of a growing remote team of Ad Operations Executives based in Beirut, Lebanon.
• Evangelizing and propagating a single taxonomy across each client’s AdTech stack, that will require cross-practice collaboration.
• Deploy/ implement or get up to speed with new AdTech/ MarTech tools as and when required.
      -Tools such as as Ad Servers, TMS, Ad Verification, DCO, App Analytics, Site Analytics, 
       DMPs, DSPs and CMS.
• Recognize opportunities to sell TAAG services to clients to drive their business KPIs and deliver organic growth for TAAG.
• Train brand agency client teams in relevant AdTech/ MarTech tools to ensure they are self-sufficient and comfortable with the technology used for their clients.

• Bachelor's degree in Computer Science, Engineering, Sciences or equivalent practical experience.
   
• 2+ years of hands-on experience with AdTech and MarTech.
   
•  Strong technical aptitude and client servicing skills, as well as deep knowledge of the prominent AdTech and MarTech: on-boarding, Ad Serving, TMS, Ad Verification, DCO, App Analytics, Site Analytics, DMPs, DSPs.
   
• Hands on experience with Google Campaign Manager, Sizmek Ad Server, Google Tag Manager, Google Analytics, Google Ads, Facebook Ads, Ad verification vendors.
      -Bonus - hands on experience with: Adobe Analytics, Adobe Audience Manager, Adobe
      Dynamic Tag Management, Twitter Ads, Snapchat Ads, Linked Ads and app analytics   
      vendors (Adjust, Kochava, Appsflyer, TUNE).    
   
• Proficient analytical and Excel skills.
       -Bonus Experience: Python, JavaScript, SQL and cloud services e.g. BigQuery.
   
• Experience as a customer-facing technical solution consultant, with: 
       -High attention to detail.
       -Experience in critical problem-solving and data management techniques.
       -Ability to influence internally and externally to facilitate adoption of technology and best 
        practices.
       -Strong communication, editing and writing skills.
   
•   Ability to work in a fast-pace, collaborative and team-oriented environment, including:
       -Experience working with a cross-functional and geographically dispersed team and 
        customer base.
        -Managing tasks and time commitments to meet project deadlines.
        -Keeping up with changing priorities and adhering to standardized processes and 
        procedures.