Starcom is a world-renowned media agency that delivers meaningful brand experiences.  Starcom helps get the right consumers’ attention and creates brand-building results for many of the world's leading companies.    Our people are transformational, dynamic, relentless and fearless experts.  We seek out and develop these attributes in our talent and put these qualities to work for our clients.

Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy

·        Primary lead for brand and consumer research analysis that yields unique insights and opportunities

·        Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results

·        Support audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data for relevant and actionable insights

·        Collaborate with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges

·        Leverage social listening to define category, consumer, brand and competitive landscapes

·        Proactively educate internal and external clients on research, tools and approaches

·        Command expertise in media concepts, terminology, media math and media plan execution

·        Help answer client questions, create client-ready presentations and present at client meetings

Drive day-to-day insights & analytics efforts while contributing to larger cross-brand learning roadmaps

·        Develop approaches to address complex research and measurement challenges

·        Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals

·        Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior that capture campaign performance, inform optimizations and impact future plans

·        Communicate opportunities, learnings and recommendations with authority and credibility

·        Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge

·        5+ years in media / marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight

·        Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline

·        Requires excellent project management, organization and communication skills

·        Experience with multiple methodological approaches for consumer, media and brand insight

·        Strong grounding in traditional and digital media advertising effectiveness methods including ROI

·        Familiarity with syndicated and customer data environments

·        Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities

Knowledge of statistical software packages (SAS, SPSS) is a plus

All your information will be kept confidential according to EEO guidelines.