Senior Campaign Manager, Programmatic at Zenith

  • Full-time

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients.Clients want to work with happy and motivated people.We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.We are single mindedly focused on delivering great work.We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.Our greatest credential is our client list.Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.To learn more, visitwww.zenithmedia.com

Job Description

The Sr. Campaign Manager owns strategic planning and campaign execution for an assigned client.  This position is both strategic and tactical in scope, requiring the Sr. Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Sr. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.  Sr. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations\
  • Oversight of larger and more strategic accounts and client relationships
  • Develop, grow, and maintain relationships with AOD customers through exceptional client service
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Oversee campaign QA process
  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
  • Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
  • Attend client meetings, as needed 
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

  • Four-year college degree 
  • Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations 
  • Client facing experience with the ability to identify risks and effectively manage through issues 
  • Understanding of traditional and interactive media planning elements 
  • Proficiency in Microsoft Office solutions 
  • Strong analytical thinking and mathematical skills 
  • Excellent communication and writing skills 
  • Strong project management skills 
  • Strong desire to contribute to a team 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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