Marketing Automation Manager

  • 418 S Dawson St, Raleigh, NC 27601, USA
  • Full-time

Company Description

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.  Our culture is passionate, dynamic, and fun.

Job Description

What you’ll do: 

As marketing automation manager, you’ll manage, execute and optimize e-mail and multi channel lead generation and nurture programs. You’ll work as part of a team of digital, content, product and field marketers to coordinate and manage day-to-day marketing automation operations, including list management and lead handling; creation of templates, subject lines, body copy and calls to action; creation and management of landing pages; testing and optimization using A/B and multivariate techniques. You’ll also be responsible for providing best-practice guidance on digital lead generation techniques, measuring and optimizing effectiveness and reporting on lead generation performance relative to goals.

Qualifications

Who you are:

  • 2-5 years of direct experience executing e-mail and/or multi channel marketing programs.

  • Experience in a B2B marketing environment.

  • The best candidates will have specific experience with Marketo and/or Salesforce and familiarity with account-based marketing techniques using tools like Engagio.

  • Familiarity with data hygiene and data append tools and best practices.

  • A highly analytical, data-driven thinker with strong attention to detail.

  • A deeply curious technophile with passion for marketing automation tools

  • Willingness to roll up your sleeves and get things done, often on tight deadlines.

Additional Information

Why Pendo?

  • We are a passionate and fast-growing startup culture

  • You will gain experience in a diverse and exciting set of technologies and clients

  • You can enjoy frequent company and team-building events

  • We are located in the heart of Raleigh, one of the fastest growing cities in the Southeast.

  • Join our team and you will have a real impact  on Pendo’s future and direction. 

Benefits and Perks

  • Company Equity

  • Health, dental, and vision benefits 100% covered for your entire family

  • 401K

  • Open vacation policy

  • Free weekly lunches and fully stocked kitchen with drinks, goodies and balanced snacks

  • Free parking or monthly stipend for other modes of transportation (biking, walking, do you skate?)

  • Lots of company swag...hope you like pink!

Hear from our Pendozers on why it's so outstanding working at Pendo.

http://content.pendo.io/vmxNJTWm38 

Check out this video of our CEO Todd Olson speaking about Pendo.

https://vimeo.com/110839413

  • All your information will be kept confidential according to EEO guidelines.

  • No Agencies Please.

  • Must be eligible to work in the U.S.

Videos To Watch