Marketing Automation Manager

  • 418 S Dawson St, Raleigh, NC 27601, USA
  • Full-time

Company Description

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.  Our culture is passionate, dynamic, and fun.

Job Description

What you’ll do: 

As marketing automation manager, you’ll manage, execute and optimize e-mail and multi channel lead generation and nurture programs. You’ll work as part of a team of digital, content, product and field marketers to coordinate and manage day-to-day marketing automation operations, including list management and lead handling; creation of templates, subject lines, body copy and calls to action; creation and management of landing pages; testing and optimization using A/B and multivariate techniques. You’ll also be responsible for providing best-practice guidance on digital lead generation techniques, measuring and optimizing effectiveness and reporting on lead generation performance relative to goals.


Who you are:

  • 2-5 years of direct experience executing e-mail and/or multi channel marketing programs.

  • Experience in a B2B marketing environment.

  • The best candidates will have specific experience with Marketo and/or Salesforce and familiarity with account-based marketing techniques using tools like Engagio.

  • Familiarity with data hygiene and data append tools and best practices.

  • A highly analytical, data-driven thinker with strong attention to detail.

  • A deeply curious technophile with passion for marketing automation tools

  • Willingness to roll up your sleeves and get things done, often on tight deadlines.

Additional Information

Why Pendo?

  • We are a passionate and fast-growing startup culture

  • You will gain experience in a diverse and exciting set of technologies and clients

  • You can enjoy frequent company and team-building events

  • We are located in the heart of Raleigh, one of the fastest growing cities in the Southeast.

  • Join our team and you will have a real impact  on Pendo’s future and direction. 

Benefits and Perks

  • Company Equity

  • Health, dental, and vision benefits 100% covered for your entire family

  • 401K

  • Open vacation policy

  • Free weekly lunches and fully stocked kitchen with drinks, goodies and balanced snacks

  • Free parking or monthly stipend for other modes of transportation (biking, walking, do you skate?)

  • Lots of company swag...hope you like pink!

Hear from our Pendozers on why it's so outstanding working at Pendo. 

Check out this video of our CEO Todd Olson speaking about Pendo.

  • All your information will be kept confidential according to EEO guidelines.

  • No Agencies Please.

  • Must be eligible to work in the U.S.

Videos To Watch