Digital Demand Generation Manager

  • Raleigh, NC
  • Full-time

Company Description

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers — a simple way to understand and attack what truly drives product success. Our mission is to improve society’s experience with software.

Come join one of the fastest-growing startups, supported by top tier institutions like Battery Ventures, Salesforce Ventures, and Spark Capital.

Our culture is passionate, fast paced, and fun!

Job Description

As our demand generation manager, you will work with the Head of Lead Generation to own the execution of all digital lead generation programs. You will be a force in fueling the sales engine. Bring rocket fuel and creative ideas.

What you will do:

  • Account Based Marketing

  • B2B Display Advertising

  • Retargeting

  • Pay Per Click Advertising

  • Social Advertising

  • CPC Campaigns

  • Social Media Marketing

  • Content Syndication

  • Lead Nurture and acceleration

  • Email marketing campaigns


Who you are and what you possess: 

  • 5+ years of experience in B2B Digital Demand Generation

  • You possess keen analysis skills and have experience with google analytics

  • You are an excellent communicator and creative thinker, with an ability to use data to inform all decisions.

  • Detailed-oriented

  • Past marketing automation, A/B testing tools and email marketing experience a plus

  • You enjoy the challenge of optimizing returns on digital investments

  • You are driven by producing extraordinary results that are measured by accelerating the funnel from lead to opportunity, creating pipeline, and closed deals

  • Experience with Looker a plus

Additional Information

Why Pendo?

  • Passionate and high-growth startup culture
  • Work with an exciting and diverse set of technologies and clients
  • Frequent company and team-building events
  • Located in the heart of downtown Raleigh
  • Work with a great team & make a real impact on Pendo’s future and direction

Benefits and Perks

  • Company Equity
  • Health, dental, and vision benefits (covered day 1 of employment)
  • 401K
  • Open vacation policy
  • Free weekly lunches and fully stocked kitchen with drinks, goodies and healthy snacks
  • Free parking or monthly stipend for other modes of transportation
  • Lots of company swag...hope you like pink!

Hear from other Pendozers on why it's so great working at Pendo.

Check out this video of our CEO Todd Olson speaking about Pendo.

  • All your information will be kept confidential according to EEO guidelines.

  • No Agencies Please.

  • Must be eligible to work in the U.S.

Videos To Watch