Head of Brand Division - Western Europe - NIQ Strategic Analytics & Insights (SAI)

Location: Western Europe (NIQ offices) | Hybrid   

About this job

This is a senior leadership role at the forefront of NIQ’s Strategic Analytics & Insights transformation. 

As Head of Brand for Customer Success - West Europe, you will lead one of NIQ SAI’s largest and most strategically critical portfolios, with full accountability for value delivery, client impact, and team leadership across the Brand practice.  

Reporting into the Regional SA&I Customer Success Leader, you will own the end-to-end Brand agenda across Western Europe, leading a large, multimarket organization and some of the most complex and visible programs within NIQ SAI. You will work closely with Sales, Product, Tech, Operations, and SAI leadership to redefine how brand value is delivered to clients, integrating advanced analytics, technology, AI and innovation at speed. 

Responsibilities

Leadership & Commercial Impact 

• Lead Customer Success for the Brand practice across Western Europe, with full accountability for client outcomes, revenue delivery, and profitability.  
• Set the strategic direction for Brand within SAI in the region, aligned to NIQ’s global SAI transformation agenda.  
• Drive a strong commercial mindset, accelerating repeat business, renewals, upsell, and crosssell through differentiated value delivery.  
• Act as a senior partner to key clients, representing NIQ SAI in top-to-top engagements and strategic conversations. 

Delivery Excellence & Transformation 

• Set and own delivery standards for the Brand practice, ensuring consistently high client satisfaction at scale.  
• Lead the transformation of Brand delivery by embedding SAI tooling, automation, and new ways of working to improve speed, quality, and efficiency.  
• Reduce cycle times and complexity across adhoc and tracking work while protecting insight quality and strategic depth.  
• Serve as a key voice into product and toolkit roadmaps, ensuring regional and client needs shape future innovation. 
• Enable and elevate Brand teams to operate as trusted consultants, building consulting capability, consistent client narratives, and translating insights into actionable recommendations, enabling business decisions. 

Organizational & People Leadership 

• Lead and inspire a large, diverse organization (80+ people) across multiple markets and languages. 
• Drive cross training and capability uplift to ensure flexibility, scalability, and future ready skills. 

Your profile:

• Extensive leadership experience in consumer insights, consulting, or analytics with deep expertise in Brand Health (Tracking) solutions. 
• Proven track record of leading large, complex, multimarket organizations, including remote and hybrid teams. 
• Strong commercial and financial acumen, with experience owning P&L level outcomes. 
• Credible executive presence with the ability to influence senior clients and internal stakeholders. 
• Strong strategic thinking paired with the ability to execute at pace in a transformation environment. 
• Experience driving organizational change strongly preferred. 
• Bachelor’s degree required; Master’s degree or equivalent experience preferred. 

What we can offer

• Be at the forefront of transformation: this is a rare opportunity to shape the future of brand measurement within a newly unified, world leading insights division; the pace of the transformation is swift, making it both a challenging and rewarding role for those who like to be hands on and driving change at speed.
• Drive real impact and lead the reinvention of how we deliver brand insights by integrating technology, innovation, and client-centric service, all spaces where NIQ is investing heavily for growth. Opportunity to leverage all this for thought leadership and marketing as well.
• Build and lead with purpose: This is a senior leadership role managing a team of over 80 people across many European markets. It plays a key part in unifying and evolving our brand teams across Western Europe, working closely with sales and senior leadership to deliver measurable client outcomes and elevate our presence in the market.

#LI-HL1

#LI-Hybrid

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion