Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy

About the Role

We are seeking a Senior Marketing Analyst with deep expertise in Salesforce Data Cloud and advanced SQL skills to join our Marketing Analytics team within Business Messaging Marketing. This role is critical to building and scaling our audience segmentation capabilities, enabling data-driven marketing campaigns that reach millions of customers. The ideal candidate will be hands-on in building audience signals, creating complex segments in Salesforce Data Cloud, and partnering with data engineers to develop robust data pipelines for marketing reporting and insights.

Key Responsibilities

• Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
• Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
• Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
• Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing
• Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
• Translate business requirements into technical audience definitions and partner with campaign managers on complex builds

Required Qualifications

• 7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
• Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)
• Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows
• Experience building audience signals and audience segments for marketing campaigns
• Proven experience partnering with Data Engineers to build and maintain data pipelines
• Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards
• Proficiency in data visualization tools such as Tableau, Hive, or similar
• Advanced Google Sheets/Excel skills
• Basic Python skills for automation and API utilization
• Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders

Preferred Qualifications

• Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows
• Familiarity with CRM data structures and account-level data models
• Background in B2B marketing analytics

At this time, Sia Partners does not intend to pursue employment with applicants who will require now or in the future visa sponsorship by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

To learn more about our mission, values, and business sectors, please visit our website.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.