Growth Marketer - Campaigns and Communications, Brand & Audience Expansion (Remote, Americas)

  • Toronto, ON, Canada
  • Employees can work remotely
  • Full-time
  • Region: Americas
  • Department: Marketing and Communications

Company Description

Shopify has redefined commerce, raising the standard for how companies of all sizes sell their products and services online and off. With 1,000,000+ merchants in more than 175 different countries and the most innovative commerce platform on the market, we continue to grow rapidly while constantly looking for new ways to impact and disrupt markets.  

Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.

Job Description

We are looking for someone to join our team as a Growth Marketer for Campaigns and Communications. This role will sit within our Brand & Audience Expansion Team and collaborate deeply with our PR & Communications teams. 

As a Growth Marketer you will collaborate with our Brand and Comms teams to help them reach new audiences. This will include setting marketing KPIs, optimizing content for reach and engagement, using organic and paid growth tactics to amplify reach, and experimenting with new distribution channels. Whether it’s a brand experiment or a news story, you’ll be accountable for helping our teams reach new audiences and tracking the impact via Google Analytics, paid ad platforms, social sentiment tools and more. 

Responsibilities:

  • Assessing and optimizing our Comms tech stack / introducing new ways to measure impact for PR and Comms initiatives 

  • Planning and executing paid and organic digital marketing campaigns (FB, Twitter, TikTok, LinkedIn and more)

  • Working directly with our Data team to build custom reports to analyze opportunities, set up tripwires and monitor campaign performance

  • Leading integrated marketing campaigns that amplify Comms and Brand initiatives: planning distribution strategy, setting KPIs (e.g. traffic goals to news.shopify.com (Comms) and shopify.com/tiktok (Audience Expansion)), evaluating appropriate budget levels, and measuring results

Qualifications

  • A proven track record growing an audience for digital content or campaigns (e.g. a blog, digital publication, social account, video series, etc) 

  • Experience collaborating with cross-functional teams to optimize and monitor  digital content or campaigns.

  • A passion for analytics and experience with the tools/resources used to measure success (Google Analytics, SEM Rush, Ahrefs, BuzzSumo, sentiment monitoring tools, etc.)

  • A track record running scalable and impactful performance marketing campaigns (budgets over $10,000 per project) on paid channels like Facebook, Twitter and beyond

  • Proficient with content marketing tools and tactics, SEO, paid media, social media management, etc.

  • The ability to embrace uncertainty and run with risks

Added Bonus:

  • Experience running your own business

  • Hands-on experience with digital marketing and conversion marketing techniques

  • Experience with the Shopify platform, as a partner or merchant

  • Proficiency in SQL

  • A good sense of humour!

 

Don't forget to include a Cover Letter. You can include it in the Message to Hiring Manager section of your application

 

Additional Information

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

We know that applying to a new role takes a lot of work and we truly value your time. We are looking forward to reading your application. 

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