Offsite Lead

  • New York, NY, USA
  • Employees can work remotely
  • Full-time
  • Region: Americas
  • Department: Marketing and Communications

Company Description

Shopify has redefined commerce, raising the standard for how businesses of all sizes manage, market and sell their products and services. With over 1,000,000 merchants in more than 175 countries, powered by the most innovative platform on the market, we continue to grow rapidly while constantly looking for new ways to impact and disrupt markets. 

Job Description

We’re looking to hire a Lead for our Shopify OffSite team! Shopify currently powers more than 1,000,000 merchants worldwide, with thousands of new stores signing up each month. Few tech companies have grown as quickly as Shopify, and SEO is a core driver.

This new position is responsible for leading Shopify’s OffSite efforts - all within the Google guidelines! You will strategize, execute, and report on OffSite strategies in close collaboration with our content, engineering, and other SEO teams.


  • Define our OffSite strategy

  • Lead projects from inception to completion with detailed opportunity assessment and impact reporting

  • Report goal performance to the Director of SEO

  • Foster relationships with other brands and develop co-marketing campaigns

  • Manage and develop the OffSite team to world-class performance

  • Proactively plug into other teams’ projects, predominantly content, content marketing, PR, and tools

  • Develop a framework for OffSite experiments

  • Bring awareness for the importance of OffSite to the company and new areas of opportunity back to the larger SEO organization

  • Perform competitive research and analysis


  • Experience working in OffSite in some leadership capacity

  • Strong understanding of the difference between OffSite tactics within and outside of Google’s guidelines

  • Thrive in a fast-paced, innovative, and ever-changing environment

  • Work independently and autonomously with high speed and fidelity

  • Experience using SEO, competitive analysis, and project management tools

  • Outstanding problem-solving and communication skills

  • Employ a detail-oriented and analytical mindset

  • Located in North America

Additional Information

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

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