Product Marketing, Money

  • New York, NY, USA
  • Employees can work remotely
  • Full-time
  • Region: Americas
  • Department: Marketing and Communications

Company Description

Shopify has redefined commerce, raising the standard for how companies of all sizes sell their products and services online and off. With 1,000,000+ merchants in more than 175 different countries and the most innovative commerce platform on the market, we continue to grow rapidly while constantly looking for new ways to impact and disrupt markets.  

Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.

Job Description

We are looking for bright, passionate Product Marketers (various positions available) who can help us to deliver on our vision of making commerce better for everyone. To do that we need to build the right products, that solve the right problems, for the merchants who need them most — and then make sure those merchants know about the products and are able to grow their business using them. You’ll need to have a growth mindset, have deep empathy for merchants and customers, and be excited to roll up your sleeves and dig for the solution to a complex problem. 

We have several roles to fill across our Money group. The products/set of problems include:

  • Shopify Balance and Rewards
  • Shopify Capital
  • Shopify Payments and Risk

Responsibilities:

  • Develop clear and compelling product narratives and positioning by understanding merchant and partner needs, product roadmap, market trends, and competitive forces.

  • Define the go to market strategy to enable successful product launches and growth campaigns by working cross functionally with Product Management, UX, Engineering, Marketing, PR, Support, Data and Revenue Operations and Sales.

  • Create strategies to drive product success through all stages of the merchant adoption funnel from awareness, adoption, through to advocacy

  • Help influence the products we are building through deep market analysis, competitive research and merchant/partner feedback; collaborate with product teams to optimize product elements that boost user engagement and alleviate product issues and gaps. 

  • Run A/B tests to optimize user messaging strategies and quantitatively test hypotheses pertaining to acquisition and engagement strategies 

  • Identify KPIs, set targets, and analyze the results of product launches and growth efforts against those targets

  • Communicate effectively and often to ensure that all stakeholders are aligned

Qualifications

  • Extensive experience in marketing, product marketing, product or a customer consulting role, preferably at a fintech or financial services organization

  • Extensive experience in customer acquisition, cross and up sell and retention, preferably at a fintech or financial services organization

  • Experience driving research and data for customer segmentation 

  • Experience using data/analytics to determine and measure the impact of your work

  • The ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet

  • Excellent communication and organizational skills while being able to stay focused on the big picture and pay attention to details

  • Experience marketing B2B and B2B2C SaaS products

  • Experience helping drive global business, product, and product marketing strategy

  • A resourceful attitude and positive negotiation skills - you'll be working with a lot of different teams across Shopify and external partners

Additional Information

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

We know that applying to a new role takes a lot of work and we truly value your time. We are looking forward to reading your application. 

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