EMEA Digital Activation Specialist W/M - Salomon - Germany

  • 85748 Garching, Germany
  • Full-time
  • Department: Marketing

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its Play-Minded Program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

We are looking for a Digital Activation Specialist W/M to: 

  • Leads the implementation of digital campaigns across its territory, in close relationship with the Global Digital Campaign team and the local Marketing Managers.

  • Supports local digital activation on own, bought and earned media.

You will work in close collaboration with our Country Marketing Manager, Brand marketing team, Marketing peers, Local sales teams.

You will report directly to the Global Digital Campaign Manager


Main Activities:

Digital Campaign execution

  • Localize & implement local digital campaigns on salomon.com
  • Plan and execute campaign local media buy on local vertical and horizontal digital medias, under guidance of the local Marketing Manager

Salomon.com localization

  • Leads localization and amplification of the local activities through the salomon.com platform (Content hub: news pages, events pages, form-factory pages, athletes’ pages, product trials…) in close relationship with the local Marketing Manager.
  • Support / Coordinates translation of the salomon.com platform.

Social Media activation and Local database acquisition

  • Leads national social media presence (where applicable) activation in close relationship with local content creators / IMM / Marketing Manager
  • Leads epicenter social media presence (where applicable) activation in close relationship with local content creators / IMM / Marketing Manager
  • Leads local / epicenter database acquisition campaigns, in close relationship with the local Marketing Manager.


  • Report progress of KPI achievement to Global Digital Campaign Manager and local Marketing Manager


  • Needed Work Experience: 

    • 5+ years of professional experience, ideally in a Digital Agency or at the same position.  

    • Experience in working directly with accounts and sports industry experience are a plus.

  • Education: 

    • 5 years degree in marketing, business school with a digital communication specialty / Specialized in digital / media 

  • Foreign Language(s): proficiency in English and local language proficient

  • IT Skills: command of Microsoft Office, graphic/ design programs are a plus

  • Specific Skills: 

    • Understanding of wholesale, own retail, Ecom, digital marketing

    • Understanding of consumer behavior

    • Manage complex projects and processes with multiple stakeholders

    • Budget planning and tracking, vendor management

    • Experience of being consumer facing and delivering consumer plans

    • Strong problem-solving skills

    • Understanding of brand, marketing & digital platforms and tools

    • Understanding and analyzing of digital marketing KPIs

  • Other Specific Transversal Skills: planning & organizing, delivering Results & meeting Customer expectations, communication and presentation skills, relating & networking, persuading & influencing, entrepreneurial & commercial thinking.

  • Transversal skills :

    • Output orientation: Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back in order to improve the results. Be proactive, assert themselves when making decisions.

    • Sense of customer service: Understand and integrate the needs of internal/external clients, in order to respond adequately in line with the interest of the company.

    • Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency.

    • Ability to lead and/or support the change: Encourage, bring about and manage the change. Be able to question themselves and adjust their behavior and methods (if necessary) to achieve the expected results

    • Creativity and innovation: Explore, make new ideas come to life, striving ceaselessly to improve. Be creative in order to fall within innovation projects regardless of their level of responsibility

    • Professional commitment: Demonstrate passion and personal investment in order to develop our brands and products

    • Integrity and trust: Respect corporate values and the duty of confidentiality.


Additional Information

Permanent Contract, Full Time

Job based in Garching, BY, Germany


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