RMHC- Communications Manager
- Full-time
- Pay Transparency: $98,140 - $125,130
- McDonald's Office Location: MHQ
- Global Grade: G4
Company Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Job Description
The Ronald McDonald House Charities Marketing and Communications team is responsible for the development and execution of the organization’s global marketing and communications strategies. Within that area of responsibility, the team oversees the RMHC brand including compliance, consistency, positioning and communication across the entire RMHC Chapter system in 62 countries and regions. The Marketing & Communications team creates the brand strategy and guidelines while serving as a brand consultant for the individual Chapters. In addition, the team executes Global tactics that support and increase awareness for the brand and the RMHC mission. Global tactics include: planning, development and implementation across paid, owned and earned media; direct response marketing and fundraising efforts - including email and direct mail, digital and social media content and campaign creation; public relations; crisis communication; advertising; content management across the rmhc.org website; and corporate marketing activation. The team also manages the interface between RMHC and the McDonald’s Global/U.S. Marketing and Communications relationships to ensure continuity and promote co-brand building.
RMHC has an immediate opening for a Communications Manager to create, develop, manage, and implement Communications priorities and insights-led plans to engage defined audiences, build awareness, understanding and drive support for the RMHC mission.
Key areas of responsibility include:
- In partnership with the Director, Marketing & Communications - develop, lead and implement compelling communications and PR strategies, campaigns and actions that align with the RMHC brand strategy and increase visibility of the mission and leadership platforms
- Lead strategy to identify, engage and steward relationships with relevant influencers
- Support crisis communications and reputation/issues management for RMHC Global and local Chapters
- Collaborate with members of the RMHC Global team to develop content and creative that articulates the RMHC mission and highlights research findings, the importance of family-centered care and reinforces the essential nature of our organization across a range of channels and audiences.
- Identification of new media targets and refinement of media lists for general and targeted RMHC engagement and campaign/announcement specific efforts
- Engage with media targets to build relationships and share a consistent drumbeat of RMHC-related news and storytelling opportunities
- Support earned media opportunities (including podcasts and external speaking engagements) highlighting RMHC Global leadership team
- Craft relevant media pitches and support materials to drive media interest
- Lead proactive and reactive media opportunities at a national level
- Provide media relations support to RMHC Chapters
- Track media coverage and subsequent reporting (monthly and campaign-specific)
- Support to McDonald's PR-Related programs, storytelling opportunities, and communications support to fundraising activities
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $98,140 - $125,130 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Qualifications
- 5+years relevant communications expertise that includes external (partner, influencer, consumer, earned media) and nonprofit experience.
- Strong ability to spearhead working teams and agency partners
- Agile and resilient to drive outcomes
- Natural storyteller with excellent written and oral communications skills, including an ability to convey complex issues in a clear and concise manner to a variety of audiences.
- Demonstrated ability to effectively and efficiently handle media relations crisis situations
- Self-starter with strong sense of initiative, focused on results; ability to manage multiple, simultaneous projects.
- Strong advisory skills with the ability to offer credible advice to senior leaders.
- Ability to thrive in fast-paced environments, while being flexible, collaborative and deadline-driven.
- Energy and passion for the RMHC mission.
Additional Information
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply