Account Manager, Partnership Development

  • 50 Bay St, Toronto, ON M5J 2X8, Canada
  • Full-time

Company Description

Maple Leaf Sports & Entertainment (MLSE) one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA G-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.

Global partnerships – who we are

We are the voice of cheering and of changing. We are the heart, soul, and hustle of hard work. We are the fans, we are the families, we are Global Partnerships.

We work together, we learn together, we rise together. Our successes and our failures have equally set the foundation for every deck, decision, pitch, and partner we make moving forward.

Our teams, our fans, and our stories build award winning, internationally recognized, best in class partnerships that set, raise, and exceed expectation. We seek to be recognized as leaders through our people, properties, and partners.

We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more.

Our work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better.

What we choose to do next, means everything. It defines greatness, builds character, makes history, and brings the world to its feet.

So, Are You In?

Job Description

MLSE is looking for a strategic thinker with a revenue-driving mentality to join the Global Partnerships team. Reporting to the Manager, Global Partnerships, this role will focus on building and developing partnerships for the Toronto Maple Leafs, Raptors, Toronto FC, and Argonauts.

MLSE’s Global Partnerships team are industry leaders known for producing award winning marketing programs that raise the bar of creativity and strategic delivery.

The ideal candidate will be a creative, energetic and organized teammate with a strong aptitude for big ideas and business development.

You must be skilled at identifying brands and in categories MLSE does not currently work with, generating prospect volume, and creating new relationships that ultimately drive MLSE’s revenue targets.

If you are truly interested in creating impact through marketing in sports – we want to hear from you.

The role

  • Continually reinvent the status quo and build breakthrough marketing partnerships for new and existing MLSE partners.
  • Proactively develop new partnership revenue opportunities through prospecting, marketplace analysis, existing personal network, marketplace analysis or other means to identify prospective partnership candidates.
  • Initiate discussions with potential new partners (client direct & agencies) to understand objectives and budget; able to build strong and trusted relationships with senior clients up to and including C-level.
  • Lead client expectations honestly and with integrity.
  • Provide thought leadership to partners during ideation phase; develop customized, integrated and creative partnership proposals that demonstrate insight and knowledge of client business, and MLSE’s unique value proposition.
  • Lead presentations to new prospects and negotiate partnerships with potential MLSE partners.
  • Mobilizing internal cross-functional professionals, leading an internal working team through the development and sales process, both within the MLSE Global Partnerships team and more broadly across the company, creating advocates for new partnerships and unlocking new opportunities.
  • Utilize data, research tools to prospect and identify prospects in new categories, to demonstrate how MLSE’s values and properties align with a prospect’s target markets and values.
  • Develop a deep and thorough understanding of the partner or prospect’s business and competitive environment, building partnerships that deliver against business objectives for the partner and drive affinity for MLSE’s teams in the marketplace.
  • Proactively identify and manage critical issues; demonstrate resilience and adapt to evolving plans and strategies; where conflicting issues on partnerships arise, able to find solutions along with the internal team.
  • Stay current with all facets of the dynamic marketing mix, including digital, social media, experiential, print and broadcast; equipped with creativity and innovative ideas
  • Achieve revenue targets and provides regular status reports.

Qualifications

What it takes

  • Post-secondary degree or diploma, preferably in a business-related subject area
  • 3-5 years of related and meaningful experience in marketing, strategy, business development and/or partnership marketing. Partnership sales experience is considered a strong asset.
  • Self-motivated to set and chase ambitious goals, works well with minimal direction, motivated by results
  • Solid comprehension of general marketing and partnership principles and an attitude for client service
  • A positive, winning approach, incorporating integrity, confidentiality and discretion
  • Deep understanding of new media and a desire to stay current on emerging digital platforms
  • Ability to build and maintain professional relationships both internally and externally
  • Thrives in a dynamic team environment, with ability to productively handle multiple priorities
  • Shown to perform well under pressure; handle multiple priorities at the same time
  • Ability to build and develop professional relationships both inside and outside of the organization with ease
  • Available to work evenings and weekends as required/when applicable – this is the sports and entertainment business, after all

Additional Information

Apply by:  October 29, 2021

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected] Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

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