Creative Director, Experiential and Brand (Hybrid)
- Full-time
Company Description
At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, 60+ retail stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things, and believe that every new day brings opportunities for growth.
Job Description
In a time of unprecedented expansion, we are seeking a Creative Director for Experiential and Brand to craft compelling creative solutions for our retail stores, retail marketing, events, conferences and expo experiences, and our corporate campus spaces. In this role, you will also lead the development of innovative ideas, manage execution and oversee all creative output, partnering across departments and overseeing direct reports. Applicants must be established team leaders and be comfortable presenting work. The ideal candidate also has design experience in areas of live event production.
A day in the office looks like this:
- Manage and inspire a team of creatives to execute best-in-class retail spaces that delight our customers and community members, and effectively communicate the depth of the Lakeshore brand
- Conceptualize and execute new and innovative in-store merchandising, store design updates and signage packages to drive new guest experiences and expectations
- Work cross-functionally with our Marketing and Retail teams to deliver visually dynamic in-store campaigns and print collateral projects along with seasonal signage packages and updates
- Complete in-store site visits to present and approve prototyping
- Create and optimize brand guidelines as they relate to marketing goals and customer experience
- Dream up big ways to bring our industry-leading solutions and inspiring customer stories to life in impactful ways across multiple touchpoints
- Establish the creative vision and provide artistic direction for all visual aspects of Lakeshore’s National Product Summit; partner with and direct the team of set designers/builders, graphic designers, stylists, etc., to bring the vision to life
- Serve as a trusted partner to our Strategic Events team, working hand in hand with their team to level up the experiences we deliver
- Define and execute both bespoke and scalable solutions for the organization’s corporate campus and facilities—including space planning, interior design and wayfinding signage
- Collaborate with architects and builders to source materials and approve design builds
- Evolve and optimize campus guidelines to elevate employee experiences and drive consistency across campuses
Qualifications
Got the skills and experience? Here’s what we’re looking for:
- 10+ years of experience in field preferred
- 10+ years of experience working in a similar position preferred
- 6 years of experience managing people/projects preferred
- Strong presenter with an ability to unify all levels of stakeholders through ideas and creative thinking
- Ability to take ownership of all aspects of a creative project from start to finish: lead concepting and follow-through, design and production to maintain brand integrity
- Proven team manager and leader; able to pair the right people with the right work and provide actionable feedback, mentorship and career development
- Deep understanding of design, architecture and construction process, with fluency in CAD programs, technical drawings review, design materials and finishes
- Expert-level software skills, including knowledge of Adobe creative suite (Photoshop, Illustrator, InDesign) and project management tools
- Solid knowledge of print production and expertise in working with color teams to review and approve print samples and proofs for quality control, addressing any production-related concerns as needed
- Stays on top of consumer/industry trends, materials and innovations; constantly striving to bring forth new ideas to elevate the brand in the retail and event space
- Broad experience across various industry sectors, including B2B and B2C events/exhibitions as well as retail store and/or corporate office design
Additional Information
And here’s our end of the bargain!
- Salary: $140,000-$170,000 with an annual bonus of up to 15%
- Paid leave for new parents to support work/life balance and family bonding
- Excellent medical/dental and vision coverage—EPO, PPO and HSA
- 401(k) retirement plan with company contribution (because you will retire someday)
- Flexible benefits—choose what you like, ignore the rest
- On-site preschool for our employees’ children
- On-site employee gym for all levels/fitness needs
- Generous employee discount on products that make you smarter
- Casual dress…and we really mean it
At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.
We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you.
To learn more about Lakeshore, visit www.lakeshorelearning.com/careers
Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.
To learn about how we collect and use Applicant information, please visit our Employee/Applicant Privacy Policy. INDRLL11
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