Head of Marketing
- Full-time
- Department: Client
Company Description
Our client, Goodman Fielder International (Fiji) Pte Limited (Goodman Fielder) is one of the Pacific’s leading food manufacturing companies, serving customers with a portfolio of iconic, trusted food brands that Fijians have grown up with and enjoy every day.
Goodman Fielder is seeking a commercially driven Head of Marketing to join its leadership team. This is not a traditional marketing role but requires a seasoned leader with extensive local experience across both marketing and trade marketing. The role calls for a proven track record in driving business growth across retail, route-to-market, food service, business-to-business (B2B), and resort channels.
Job Description
The Head of Marketing will lead the overall marketing strategy and brand portfolio for Goodman Fielder, driving sustainable and profitable growth through strong brand equity, innovation, and effective commercial execution.
This role is accountable for translating strategy into execution, ensuring integrated marketing delivery across all channels, and leveraging consumer insights and data to inform decision-making. As a key member of the leadership team, the position will lead a high-performing function, build strong stakeholder relationships, and ensure alignment between marketing strategy and broader business objectives.
Key Responsibilities
- Define and lead the overall marketing strategy and brand portfolio direction.
- Drive brand equity growth and commercial performance across all categories.
- Lead portfolio strategy, including brand positioning, prioritisation, and investment allocation.
- Oversee development and execution of annual brand and category plans.
- Drive innovation through new product development (NPD) pipelines.
- Deliver integrated marketing campaigns across ATL, BTL, digital, and in-store channels.
- Manage marketing investment and ensure effective governance, optimisation, and return on investment.
- Strengthen consumer insights capability to support data-driven decision-making.
- Lead agency relationships to ensure high-quality and consistent brand execution.
- Lead, develop, and build capability within a high-performing marketing team.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related discipline (Master’s preferred).
- Minimum 10+ years’ experience in FMCG marketing, including senior leadership roles.
- Proven track record in managing multi-brand, multi-category portfolios and delivering commercial growth.
- Strong commercial acumen, with experience managing marketing investment and delivering return on investment (ROI).
- Demonstrated experience leading high-performing teams and managing agency ecosystems.
- Strong stakeholder management skills, with the ability to influence at executive level.
Additional Information
For any queries, please email [email protected], with the subject line “Head of Marketing”.
Only shortlisted candidates will be contacted.
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