WHAT YOU WILL DO

At H&M Group, we're rethinking the future of fashion and the role it plays in people’s lives and the world around us.

The Innovation & Exploration team sits at the centre of this ambition. We shape and drive the group’s exploration portfolio, turning emerging signals, technologies and strategic questions into opportunities that inform real business decisions.

As an Exploration Lead, you take ideas from ambiguity to evidence. Working across both core business and more independent exploration initiatives, you build momentum through action, helping us understand what to scale, evolve or leave behind.

This is not a strategy or advisory role. Success comes from testing assumptions in the real world and creating learning through doing.

You will:

• Design, build and run experiments, prototypes, pilots and MVPs
• Use AI tools, rapid prototyping and lightweight approaches to accelerate learning
• Translate opportunities into tangible concepts that generate feedback and evidence
• Drive initiatives through clear decision points: continue, pivot, scale or stop
• Partner with stakeholders across the business to move opportunities forward
• Contribute to investment decisions by assessing potential, risk and outcomes

Over time, you will work across a broad range of exploration initiatives spanning products, services, customer experiences, operating models and new business opportunities.
 

WHO YOU WILL WORK WITH

You will work at the intersection of strategy, innovation and business, collaborating closely with senior leaders and teams across H&M Group.

The role involves partnering with business leaders, product teams, innovation specialists and functional experts to shape and progress exploration initiatives. Depending on the opportunity, you may also work with startups, external partners and broader ecosystems.

Operating across functions, markets and disciplines, success in this role comes from combining strong execution with the ability to create alignment in uncertain environments.
 

WHO YOU ARE

Curious, practical and comfortable in ambiguity, you enjoy turning ideas into something tangible that can be tested, challenged and improved.

Rather than waiting for perfect information, you create it. You move naturally from opportunity to prototype, using experimentation to generate evidence and inform decisions.

You bring:

• Experience building new products, services, ventures or capabilities through experimentation and validation
• A track record of turning opportunities into prototypes, MVPs, pilots or other tangible tests that generated meaningful learning
• Experience using AI tools, rapid prototyping, no-code solutions or similar approaches to accelerate exploration and learning
• Strong commercial judgement with the ability to assess opportunities, trade-offs and risk
• Experience working across multiple stakeholders and complex organisations
• High ownership and accountability, with the ability to drive progress despite incomplete information
• Fluency in English, spoken and written

We're looking for people who have demonstrated impact in innovation, product, venture, startup or entrepreneurial environments. Typically, this means around 5–10+ years of relevant experience, although we care more about demonstrated outcomes than a specific number of years.

You might come from venture building, product management, innovation labs, startups, entrepreneurship or similar environments where experimentation, speed and execution are central to how work gets done.
 

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future. Read more about us here

WHY YOU’LL LOVE WORKING HERE

At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

An example of our benefits:

• 25% Staff discount on all our H&M Group brands both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Programme – HIP. Learn more about the programme here.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

This is a permanent position based in Stockholm, please send your CV in English as soon as possible.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.