Lead a geographically distributed team of marketing staff, providing strategic direction, mentorship, and guidance to execute customer-focused marketing activities or policies effectively.

Develop and implement innovative global B2B customer marketing strategies, enhancing customer engagement, loyalty, and advocacy.

Apply data-driven insights to personalize customer experiences and optimize customer journeys. Lead growth marketing plans and strategy, focusing on customer acquisition, retention, and expansion.

Collaborate with cross-functional teams to identify growth opportunities, implement targeted campaigns, and drive revenue growth. Shape the strategy for impactful events and field marketing campaigns, and how they’ll come to life across digital and offline touchpoints.

Spearhead Canva's B2B AI transformation. Collaborate with internal teams to create compelling event experiences and drive brand awareness and lead generation across tentpole, high-touch and scaled events. Cultivate and nurture strategic partnerships with key industry players, resellers, and influencers.

Collaborate to create mutually beneficial initiatives that enhance brand visibility, drive customer engagement, and expand the network of B2B customer relationships. Utilize partnerships to explore new market opportunities and strengthen the company's position in the industry.

Apply data analytics and customer insights to measure the impact of marketing initiatives. Use this information to optimize strategies, enhance customer engagement, and drive business outcomes.

Collaborate closely with sales, product, and customer success teams to ensure alignment and cohesion in customer marketing efforts. Foster a collaborative environment to drive joint initiatives and achieve common goals.

100% telecommuting permitted within the state of California.

Full time employment, Monday – Friday, 40 hours per week

MINIMUM REQUIREMENTS:

Bachelor’s degree in Marketing, Management Science, or a related field and 15 years of progressive,
post-baccalaureate marketing and strategic management experience.

Of the required experience, must have 15 years of experience in the following:

• B2B marketing, including experience driving enterprise growth in SaaS or related industries;
• Leveraging analytics tools for customer segmentation and campaign performance optimization;
• Using data to optimize pipeline performance, attribution modeling, and customer segmentation;
• Designing and executing global events and field marketing campaigns for lead generation and brand awareness; and
• Participating in high-touch executive events, tentpole events, and scaled field marketing programs to drive pipeline acceleration.

Of the required experience, must have 10 years of experience in the following:

• Developing and executing large-scale enterprise marketing programs, including ABM (Account-Based Marketing), demand generation, and lead generation;
• Driving customer retention, expansion, and advocacy programs;
• Designing and executing full-funnel marketing strategies (awareness, thought leadership, demand generation, lead generation, and retention);
• Developing sales enablement content, aligning with revenue teams, and optimizing marketing-to-sales handoff processes;
• Defining the right organizational model for enterprise B2B marketing, including hiring, resourcing, and budget allocation; and
• Working with CRM and Marketing automation platforms.

Of the required experience, must have 7 years of experience in the following:

• Leading marketing teams, including geographically distributed teams; and
• Structuring and scaling marketing functions.

International travel required up to 8% to attend leadership meetings, global event planning, and key enterprise client engagements and for strategic partnership development. Domestic and regional travel required up to 8% to attend industry and company events.

TO APPLY: click the “I’m Interested” button.