Nagorik is a product and service development company based in Bangladesh. We build digital products in areas like VPN, wallets, edtech, and AI.

With a team of 125 skilled engineers, we have served 200+ clients worldwide over the past five years. We work with mobile financial services, telecom companies, enterprises, and startups. Around 3.7M+ people actively use our products or services every month.

Our mission is to grow our product portfolio and help businesses around the world succeed by creating powerful, easy-to-use digital products that improve operations, enhance user experience, and support sustainable growth.

We are seeking a highly analytical and results-driven Performance Marketing Manager to lead, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate will have strong expertise in data analytics, performance optimization, and ROI-focused campaign management to drive user acquisition and revenue growth.

Key Responsibilities:

• Plan, execute, and manage performance-driven campaigns across Meta, Google Ads, TikTok, and other digital platforms.

• Oversee ad account management, including budgeting, billing, campaign structuring, and optimization.

• Monitor and analyze key performance metrics including CPC, CPA, CPM, CTR, CVR, ROI, and LTV, ensuring continuous improvement of campaign efficiency.

• Leverage Google Analytics, Google Tag Manager, Firebase, and other analytics platforms to track user behavior, measure campaign performance, and generate actionable insights.

• Collaborate with creative and content teams to develop high-performing ad copies, visuals, and landing pages aligned with user intent and brand tone.

• Design and manage A/B tests, targeting strategies, and audience segmentation to enhance campaign results.

• Prepare detailed performance reports and dashboards for management, highlighting key insights, trends, and improvement opportunities.

• Work closely with Product, Data, and Growth teams to align campaigns with product objectives and user engagement goals.

• Identify and recommend new growth channels, bidding strategies, and automation opportunities to maximize ROI.

• Stay updated with latest digital marketing trends, algorithms, and platform updates to maintain a competitive edge.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Minimum 4 years of experience in performance or digital marketing, preferably in a fast-paced, growth-oriented environment.

• Strong hands-on experience with Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and data visualization tools (e.g., Looker Studio, Power BI).

• Proven ability to plan and execute data-driven campaigns that deliver measurable business outcomes.

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

• Excellent communication, reporting, and cross-functional collaboration skills.

What you will get from us

• Salary Negotiable based on experience and skill

• Two Festival Bonuses

• Health Insurance and Wellness Programs

• Friendly and Collaborative Team Environment

• Free Breakfast, Lunch, and Evening Snacks

• Weekly Two Holidays

• Paid Parental Leave

• Yearly Increment Based on Performance

• Quarterly Recognition Awards

• Paid Yearly Vacation

• Application Due Date: 7th December 2025.