Paid Social Media Buyer / Planner
- Full-time
Company Description
mllnnl is a Brooklyn based social media marketing agency helping brands reach a digital audience. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact.
By design, we are visionaries, innovators, and pioneers who work hard and play hard. If that describes you too, then by all means, get in touch—we’d love to work with you.
We’re a tight-knit team in NY with a start up/family vibe. You’ll like it here if you’re more interested in collaborating with the world around you than forcing it to bend to your will. We’re small enough that you have to act, have ideas, and make things.
Job Description
We are seeking a highly motivated Media Buyer with 2-4 years of experience to join our Paid Social Media team. Smack in the heart of the fast-pace dynamic marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals.
The Paid Social Media Buyer / Planner participates in all aspects of executing high profile and complex paid social media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, etc. This includes initial planning, implementation, monitoring, optimization, analysis and reporting. The Sr. Media Buyer is often the lead day-to-day subject matter expert (SME) for their clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
Paid Media's ability to target customers, create compelling and engaging ads and deliver outstanding performance demands detail oriented, strategic and creative thinkers with the drive and dedication to impacting their client business and the world at large.
The Paid Social Media Buyer / Planner is also a key resource for each account and is expected to support the team in strategy, education, and paid social thought-leadership.
Responsibilities:
- Actively manage paid social campaigns to the clients’ goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Communicate with clients on all elements of the campaign, including planning, performance, and project status and client goals.
- Develop and manage execution of campaign plans
- Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
- Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
- Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
- Thoroughly understand client’s business, goals and KPIs
- Develop, grow, and maintain relationships through exceptional client service
- Provide creative guidance to clients, partner agencies and internal teams based goals and media flighting – help clients tell their stories
- Contribute to client education and develop POVs; evangelize the value of paid social media and the best practices
- Build effective relationships with all vendors – ad networks, technology partners, etc.
- Support and assist in developing team members to optimize their performance, contribution and job satisfaction.
Qualifications
Qualifications:
- Minimum 3-5 years of experience in buying cross-platform paid social media ads within native platforms. **Direct Response experience strong plus**
- Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
- Strong Excel and data visualization skills
- Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
- Demonstrated excellent analytical and data interpretation skills
- Strong verbal and written communication skills.
- Detail-oriented and organized.
- Exhibit enthusiasm, passion, and commitment.
Additional Information
All your information will be kept confidential according to EEO guidelines.