Digital Marketing Manager

  • 811 SW 6th Ave, Portland, OR 97204, USA
  • Full-time

Company Description

Lytics, a next-generation customer data platform, is revolutionizing how companies like Heineken, The Economist, General Mills and other retail, media, consumer goods, banking, and tech brands execute one-to-one marketing programs that their customers welcome. We're the brain behind the “right message, right time, right channel”. We are driving transformative value for our customers with rapidly increasing demand.  And we are looking for smart, passionate, and dedicated individuals to grow with us and deliver great value to our customers and company.

Job Description

As Digital Marketing Manager you will be responsible for driving quality leads which will convert to pipeline, through the development and execution of highly targeted account and role-based digital marketing campaigns. You will build lead acquisition programs, coordinating design, copy and execution across multiple channels including email, web, social and advertising. We are looking for someone who is highly analytical and passionate about the data – ready to dig in to ensure audience targeting, nurturing, and pipeline targets are being achieved.

 

You care that no lead gets left behind, and you enjoy working hand-in-hand with sales operations and sales leadership to ensure flawless lead flow management, follow-up and reporting.  If you love working in a fast-paced startup environment with passionate co-workers where you can drive immediate organizational impact, we want to hear from you!

 

Responsibilities:

  • Work closely with marketing and sales leadership to build and manage campaigns to support full-lifecycle relationship marketing programs including account-based campaigns, event campaigns, webinars, and prospect/customer communications

  • Own and execute paid search and social demand programs to drive acquisition of quality leads in support of overall pipeline targets

  • Own the marketing funnel and help optimize the lead management process from lead capture to follow-up and sales handover

  • Assist with measurement, analysis and reporting of campaign performance against pipeline goals and budget, and provide analysis to the business

  • Assist sales operations in overall database management, list segmentation, and account scoring

  • Support field marketing/field sales events with digital programs to drive awareness, participation and follow-up

  • Write copy for emails, web pages, blogs, and other content formats

  • Work in partnership with internal resources to develop content, such as blog posts, technical guides, articles, webinars and demo videos

 

Qualifications

 

  • 4+ years of hands-on experience running lead generation across multiple channels, with a specific focus on account-based marketing

  • Proficient with marketing technologies, including marketing automation, web content management, CRM (preferably salesforce.com), ad targeting platforms, Google Analytics, etc.

  • Working knowledge running paid advertising and remarketing in Google, Linkedin and other ad targeting platforms

  • HTML, CSS, Javascript and basic digital design tools (e.g. Canva) a big plus

  • Exceptional program management and written communication skills

  • Strong collaborator and comfortable working with a variety of stakeholders to drive success

  • Bachelor degree in Marketing or related field

 

 

Additional Information

All your information will be kept confidential according to EEO guidelines.