At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

At Loblaw Digital, we’re passionate about our customers. Join us on our journey to deliver the best experiences to Canadians in food, health, and beauty. As a newly created role at Loblaw Digital, the product copywriter will partner with designers and product managers to create clear and succinct user interface copy that will support and delight our customers through their journey on our websites and apps.

As a product copywriter at Loblaw Digital, you’ll partner with product designers and product managers to create UI copy for our suite of e-commerce products. To succeed, you should:

• Be customer-focused – We measure our success in terms of our customers’ satisfaction and delight with every part of the experience we offer. We serve all Canadians, and their needs are not homogeneous; your challenge is to find ways to understand and meet those needs.
• Understand brand voice – Loblaw Digital enables e-commerce experiences for diverse Loblaw businesses, including our national grocery business (Loblaw, Real Canadian Superstore, Real Atlantic Superstore, Fortino’s, among others), Shoppers Drug Mart Digital Pharmacy, Shoppers Drug Mart Beauty, Joe Fresh, and more. You’ll need to be able to manage the nuances of tone and voice for these different brands and our customers’ context of use.
• Understand the mechanics of storytelling – UI copy is more than descriptive statements of what customers need to do. You need to be able to understand the broader context of business and customer goals in order to be an effective partner for product designers and managers. You should have a perspective on the user flows for any given scenario and contribute to the design.
• Be collaborative – You value everyone’s perspectives – customers, your colleagues. You’ll need to understand and balance these needs to create appropriate UI copy and to support the product teams’ usability and A/B testing initiatives.
• Be self-managed – You’re able to proactively plan and scope your work effort in order to collaborate with product designers, managers, and developers to sequence your work.

Your qualifications includes a portfolio that demonstrates:

• Examples of your product UI copy on a live website or app
• Your approach to usability testing of your copy
• Your ability to lead your part of a project
• Your approaches to problem solving and managing / balancing conflicting needs and constraints
• Your experience in working in a cross-functional team environment with multiple designers, multiple product managers, multiple stakeholders (including brand teams)

How You’ll Succeed: 

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. 

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.