Digital Brand Manager

  • Barcelona, Spain
  • Contract
  • Department: Marketing

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating unforgettable experiences - from city breaks, hotels and holidays to theatre and spa days. lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Job Description

Job Description

lastminute.com is looking for an ambitious, highly motivated Digital Brand Manager to join our Engagement Team.
As a member of an experienced and dynamic brand team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role bringing your experience and impact on our social media strategy and results.

 

Key Responsibilities

  • Design and execute the digital marketing strategy with high focus on social marketing in order to build strong and differentiated brand

  • Coordinate seasonal and evergreen campaign execution on digital channels (social media)

  • Cooperate with content and creative teams to ensure the effective creation and implementation of cross-channel marketing campaigns, product development and audience management

  • Coordinate relationship with social media agencies and content creators

  • Monitor and analyse brand results and marketing campaigns KPIs

  • Define and optimize the full conversion funnel and audience management  (including creative messaging, targeting & landing page optimization)

  • Manage presentations, build relationships and negotiate contracts

  • Collaborate with partners for co-marketing activities

  • Taking care of  budget management and spend documentation

Qualifications

Essential

  • >8 years of experience in digital marketing and brand management

  • Strong background in online business and understanding of online customer journey 

  • Experience of cross-­channel media planning which includes digital strategy, implementation, tracking and insights and hands­-on experience in running online/offline advertising campaigns on various platforms

  • Proven experience in management of successful digital marketing campaigns on social media (Metrics, KPIs, Management of tools, Targeting and creative formats) bringing high impact is requested. 

  • Strong networking in social media agencies and digital partners

  • Experience in influencer marketing and digital content creation

  • Ability to work with cross-­functional teams/projects and drive performance with a strong analytical understanding and programmatic mindset

  • Strong presentation and communication skills

  • Being able to transform complex data into easy and insightful results that can give clear indications

  • Great project management and execution: being able to deliver high quality final output, in line with the main campaign objective, with a good cooperation with internal and external stakeholders and attention to details

  • Creativity: Being able to come out with new ideas, ways to jump on specific trends; creative but impactful way to deliver a campaign and communicate our brand message making a difference with competitors

  • Ideally coming from a multinational company with high focus on social media channels and/or experience in social media and creative agency, being responsible of social media strategy development

  • Passionate and curious about digital marketing social media trends

 Desirable

  • Fluent in English. Knowledge of French or German is welcome

  • Bachelor degree in Economics, Marketing or Communication

  • Experience in travel sector is considered a plus

 

Abilities/qualities 

  • Autonomy and proactiveness

  • A self-motivated, high-energy approach being able to execute new ideas, from start to finish with professionalism.

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