Senior Product Manager, Customer Acquisition

  • Chiasso, Switzerland
  • Full-time

Company Description group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry, and we operate a portfolio of well-known brands such as, Bravofly, Rumbo, Volagratis and Jetcost.

Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 43 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Job Description group is looking for a Senior Product Manager, Customer Acquisition based in Chiasso.

You will work in an agile, fast-paced organization to enable a premium, personalized and connected experience.

Key Responsibilities will include

  • Define vision, strategy, teams and detailed roadmap for our digital products on the Customer Acquisition area, maximizing monetization through marketing channels like SEO, SEM, CRM, Display Advertising

  • Drive strategy understanding and realization by all marketing stakeholders

  • Define split on roles/capabilities of domain landscape to achieve strategy and overarching team priorities & initiatives.

  • Drive operational product delivery: specify user stories/ product features, determine business value, priorities and MVP. Support product build. Provide acceptance for delivered product.

  • Identify customers behaviours and needs through research and analysis on the upper funnel of the customer journey

  • Take full ownership of the product, the prioritisation of new features and enhancements to existing features

  • Empower and collaborate with the other POs to unlock their full potential

  • Analyse, understand and share learnings from experimentation to build a strong knowledge base of the product

  • Thrive to achieve optimal implementation of changes made to the product

  • Continually improve the agile ways of working.

Skills and Experience

  • Min. 6 years professional experience in multi-national business environment

  • Experience on Customer Acquisition Marketing, being able to define strategies to achieve marketing goals though product roadmap planning

  • Solid end-to-end understanding of Digital and eCommerce

  • Solid technical understanding

  • Proven experience in managing global projects

  • Experience with web analytics software such as Google analytics

  • Familiarity with A/B testing or other multivariate testing

  • Knowledge and experience in conversion optimisation, digital marketing, UX design and/or consumer psychology and research is a plus

  • Highly developed interpersonal and communication skills

  • Fluent in English


  • User focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness

  • Data driven. Base your decisions on facts rather than opinions

  • A go-getter who isn’t afraid to get their hands dirty and dives into a project to achieve success by problem solving

  • Eager to learn and aware that valuable information can come from both positive and negative results through experimentation

  • Passionate about product development and constantly looking for ways to improve it

  • Open minded team player with excellent communication skills

  • Agile and innovative with the tenacity to thrive in a constantly changing environment

  • Self-motivated and results driven with a take charge attitude to manage the full development cycle of a product

  • Friendly, knowledgeable, and motivational to others. Open to diversity in all shapes and sizes